CFCA:Connecting online
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CFCA’s circle of social media: KC/IABC Business Communicator’ s Summit Feb. 4, 2010 Kansas City, Mo. “Spreading hope one tweet at a time”
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CFCA connects with sponsors, the public and the media through Web sites, Facebook and Twitter. Through strong goals and effective multimedia tools, the CFCA online presence is growing. This presentation was part of the Kansas City Business Communicator's Summit (#kcbcs), an event sponsored by the Kansas City chapter of IABC, on Feb. 4, 2010.Connect with CFCA: www.twitter.com/cfca and www.hopeforafamily.org
Transcript of CFCA:Connecting online
CFCA’s circle of social media:
KC/IABC Business
Communicator’s Summit
Feb. 4, 2010Kansas City, Mo.
“Spreading hope one tweet at a time”
Christian Foundation for Children and Aging
• What: A movement delivering hope for families living in poverty in developing countries
• When: 1981
• Who: Founders – Four siblings and a friend
Sponsored – ~310,000
Sponsors – ~270,000
• Where: Serving in 24 developing countries
Headquarters: Kansas City, Kan.
Social Mediafor
nonprofits
=
ListeningServingSharing
• Broadcast breaking news
• Update sponsors on blog posts, events, other CFCA news
• Connect sponsors more personally, easily and immediately
with CFCA
• Make it easier for sponsors to connect with one another
• Be available as a media resource
• Create greater awareness for CFCA and our initiatives in
the general public
Social media goals:
We’re listening
• Google search
• Google Alerts
• Twitter search: www. search.twitter.com
• Trending topics
• E-alerts and e-newsletters
• RSS feeds, subscriptions
We’re sharing• Watch
– YouTube – Vimeo
• Look– Flickr
• Listen– Soundcloud
• Blog– Wordpress
How we’re sharing…
The sites and pages we manage
Working together:
Integrated Web messaging
Let’s say that it’s Jan. 8, 2009
3:14 p.m.
Tweet #1
Blog #1
Tweet #2
News story #1
www.cfcausa.org
Blog #2
News story #2
www.cfcausa.org
Tweet #3
We’re connecting
CFCA blog hits, January 2010:
8,030 views
or
259 hits per day
The road ahead…more connection
About CFCA initiatives:
Walk2gether: At 73 years old, CFCA President and Co-founder Bob Hentzen is walking 8,000 miles through 12 countries in Central and South America. The walk began Dec. 29, 2009, in San Lucas Toliman, Guatemala, and is expected to end in April, 2011, in Valparaiso, Chile. During the trek, Bob will visit CFCA families in project communities along the route.
Zamboanga: Poverty, War, Music is a feature-length, CFCA-produced documentary film telling the story of 13 CFCA-community teens who learn to play the music of their culture on traditional Filipino instruments and end up being the headlining act at a five-hour concert on the edge of the jungle in front of 10,000 people. The opening acts are some of the best folk musicians in the Philippines. The audience is made up of families and friends from the CFCA communities, most of whom have never seen a concert before.
For more information, please contact: Judy-Anne Goldman
913/384-7162@[email protected]
CFCA ONLINE
Web sites:www.hopeforafamily.org
Sign up for the monthly eNews and weekly Prayer Partnerswww.walk2gether.org
Follow the walk with the map, video, audio and updates www.zamboangathemovie.com
Sign up for the monthly eNews
Blog: http://blog.cfcausa.org/
Twitter:www.twitter.com/CFCAwww.twitter.com/Walk2getherwww.twitter.com/Zamboanga
Facebook Fan page:http://www.facebook.com/CFCAcommunity
Presented by: Judy-Anne Goldman
Questions, comments regarding this presentation?Please tweet us: www.twitter.com/lacajagE-mail us: [email protected]
© 2010 Christian Foundation for Children and Aging
@LACAJAG @CFCA #kcbcs
We are thankful for these resources:
• Toolbox: http://www.flickr.com/photos/zakh/337938418/
• CFCA staff photography
@LACAJAG @CFCA #kcbcs
www.hopeforafamily.org
