create and evaluate your video framework

youtube.com/videocreators

THE VIEWING EXPERIENCE SETS EXPECTATIONSYOUTUBE / TV

Old Media

O

New Media

N

Old Media New Media

Self Benefit Social Benfit

Actors Authentic

Character Centric Viewer Centric

“Watch This!” “Join This!”

Shows People

Subtle, yet distinct,

differences

Evaluation

E

Goals

1Make people come back to the platform often.

Return 2 KeepKeep them on the platform for an extended period of time.

Watch Time

Session Time+ YouTube’s primary signals

for determining success.

Success

=

Proccess

Entice Viewers Hook Viewers Keep Viewers>>

Entice

1

Hook

2

Keep

3

Proccess

• Titles

• Thumbnails

• First 15 seconds

• Hook

• Branding

• Introductions

• Content

• CTAs

• Annotations

• Interactive Cards

• End card elements

• Playlists

Entice Viewers Hook Viewers Keep Viewers

Retention

Evaluate your video structure to increase watch time.

PROVIDE AMAZING VALUE. OPTIMIZE IT FOR PEOPLE.DOMINATE

Tim Schmoyer

@timschmoyer

youtube.com/videocreators

tim@videocreators.com

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