CBUSWAW presentation July 2016
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Transcript of CBUSWAW presentation July 2016
create and evaluate your video framework
youtube.com/videocreators
THE VIEWING EXPERIENCE SETS EXPECTATIONSYOUTUBE / TV
Old Media
O
New Media
N
Old Media New Media
Self Benefit Social Benfit
Actors Authentic
Character Centric Viewer Centric
“Watch This!” “Join This!”
Shows People
Subtle, yet distinct,
differences
Evaluation
E
Goals
1Make people come back to the platform often.
Return 2 KeepKeep them on the platform for an extended period of time.
Watch Time
Session Time+ YouTube’s primary signals
for determining success.
Success
=
Proccess
Entice Viewers Hook Viewers Keep Viewers>>
Entice
1
Hook
2
Keep
3
Proccess
• Titles
• Thumbnails
• First 15 seconds
• Hook
• Branding
• Introductions
• Content
• CTAs
• Annotations
• Interactive Cards
• End card elements
• Playlists
Entice Viewers Hook Viewers Keep Viewers
Retention
Evaluate your video structure to increase watch time.
PROVIDE AMAZING VALUE. OPTIMIZE IT FOR PEOPLE.DOMINATE