CBE16 strategies for inspiring brands

Post on 15-Apr-2017

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Transcript of CBE16 strategies for inspiring brands

Strategies from an

Inspiring Brand

Connect to Brand Champions.

Mission, Vision and Values

Authenticity & Transparency

Brand Experience. Experience Brands.

Live Beyond Words.

Dragon’s Milk.

Reimagined Flagship.

Mad Hatter – Midwest IPA

Beer Barrel Bourbon.

Campaigns.

What is Your Objective? Be Brief.

Unlimited Release.

Stop and Taste.

Storyteller Series.

The Terroir of Michigan.

The Knickerbocker.

Beervangelist.

Thank You & Cheers!

Fred Bueltmann

@beervangelist

@newhollandbrew