Post on 14-May-2015
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CATALONIAA LIFESTYLE THAT WORKS
October 2012
www.investincatalonia.com2
1.4% of EU-27 population
1.7% of EU-27 GDP
1.3% of EU-27 exports
15% of Spanish population
20% of Spanish GDP
25% of Spanish industry
30% of Spanish foreign trade
CATALONIABARCELONA
Area 32,106 km2
Population 7.539 million
Average temperature
16.17ºC
Average daylight hours
12 h 57 min
GDP mp 2011 € 210.150 billion
Agriculture (GAV 2011)
0.95 %
Industry (GAV 2011)
20.30 %
Construction (GAV 2011)
10.58 %
Services (GAV 2011)
68.17 %
Tourism (visitors 2011)
27.9 million
GDP per capita 2011
€ 28,270 / year
Exports 2011
€ 55.53 billion
Imports 2011
€ 70.85 billion
R&D spending 2010
1.63 % of GDP
With a population is similar to Bulgaria and Austria, a GDP greater than Finland’s and the Czech Republic’s and similar to Denmark’s, Catalonia’s economic position in Europe is noteworthy. Its exports are similar to Portugal’s, and exceeds countries like Romania and Greece. Its GDP per capita is 14,4% above the European average (EU-27), and is greater than the UK’s and Italy’s.
www.investincatalonia.com3
A metropolitan area similar to Frankfurt, Munich and Rome in terms of population (4.8 million)The 4th most visited European city and 16th in the world One of KPMG’s (2011) world’s top 10 attractive locations and top 10 Green sites.Best Southern European city and 2nd Best European region by FDI Strategy (FDI Intelligence, 2012).The world’s second city in hosting International Congresses (ICCA/BTCB, 2011).The top Mediterranean cruise-ship destination. A major venue for key cultural, sports, economic and business events.
Since 1996 Barcelona has retained its number one ranking as Europe’s best city in Europe in terms of employee quality of life.
European Cities Monitor (Cushman&Wakefield)
CATALONIA
BARCELONA
www.investincatalonia.com4
MORE FROM LIFEMORE FROM BUSINESS
17,800,000tourists visit Catalonia every year,
25% of those who visit Spain, the world’s 3rd most visited country
7,500,000visitors come to Barcelona every year,
the 4th most visited city in Europe
A hub of high value added industries can be found here: chemicals, pharma, packaging, agro-food, automobile...
Catalonia is a major pole of attraction for: health and social services, ICTs, media, logistics, tourism, education...
www.investincatalonia.com5
TALENTEDeducated-creative-solid work ethic
GLOBALconnected-mobile-open-attractive
BUSINESS-ORIENTEDcompetitive-dynamic-diverse
technological-business friendly
www.investincatalonia.com6
EDUCATION that works
13 public and private universities
Over 221,000 students
Over 600 different degrees
Campus of International Excellence
1% of world scientific production (Nature)
Two of the top five best executive education schools around the world
Universitat de les Nacions Unides UNU
In 2011-2012 780 students attend IESE Master programmes, 80% from abroad
3,000 organizations from over 50 countries recruit employees through
ESADE every year.
Catalonia has a significant amount of educational centres per capita.
A sign of the educational excellence is the amountof international students studying in Catalonia.
www.investincatalonia.com7
CREATIVITYthat works
Large-scale design projects (DHub, BCN Design Week)
Renewed design training centres
Tradition, knowledge and experience
Design applied to people’s needs
Design studios and corporate design centres (Alstom, Volvo, HP, Roca…)
Catalans like ideas, and they like putting them into practice in a whole range of different fields:
graphic design, art, urban planning, architecture, fashion, gastronomy, industry…
www.investincatalonia.com8
EXCELLENCE that works
Catalans have an entrepreneurial spiritand are focused on identifying opportunities and finding innovative solutions.
This innovative spirit and a solid, collaborative work ethic has allowed Catalans to stand out in their particular areas of excellence.
Barcelona Supercomputing CenterBarcelonaTech University
A computing capacity of 94,21 Teraflops inside Torre Girona Chapel.
www.investincatalonia.com9
CONNECTIVITY that works
80 airlines140 destinations worldwideOver 32 million passengersBest South European Airport Best European Cargo Airport
One of the main Mediterranean portsLeader in Mediterranean vehicle traffic
Inland terminals (Zaragoza, Toulouse, Lyon), port networkA 259-ha of logistics activity area
Easy commuting by public transport (bus, subway, tram)Excellent road network connecting internal marketMediterranean Rail Corridor, EU priority project
Barcelona is one of the few cities in Southern Europe with full-modal transport integration. Port, airport, railway, motorways within a 12-kilometre radius,
each with global connectivity.
www.investincatalonia.com10
MOBILITY that works
“ We are thrilled to announce that Barcelona will be the Mobile WorldCapital for the next sevenyears. This is an excitingtime for the city and for themobile industry as a whole”
John Hoffman, CEO GSMA Ltd.
Mobile solutions for smart cities
m-Transportationm-Healthm-Contentsm-Paymentsm-Education
Barcelona is now the world’s centre for mobility innovation in all fields
www.investincatalonia.com11
OPENNESS that works
Launch pad to Mediterranean and
Latin American markets
Source: ACC10
Catalan exports (in millions of euros)
Catalan exporting companies
26%
65%
of Catalan exports go to EU markets
of all Spanish exports
36%
of all Spanish exporting companies
30%
of Catalan exporting companies
do it regularly
Catalonia accounts for:
Almost 500 million consumers in a
2-hour flight radius
Catalonia accounts for:
www.investincatalonia.com12
AN ATTRACTION that works
Germany19%
Japan2%
Italy9%
Other10%
USA10%
Portugal2%
France16%
UK8%
Denmark2%
Netherlands13%
Luxemboug 3%
Switzerland5%
Belgium 1%
CATALONIA5,061
foreigncompanies
Source: Invest in Catalonia.
www.investincatalonia.com13
COMPETITIVENESS that works
Co
mp
etit
ive
op
erat
ion
alco
sts
Gas prices, industrial consumers €/Gigajoule(Eurostat 2012-2011)
Office rents €/ sqm year(Jones Lang LaSalle Q4 2011)
Electricity prices, industry €/100kWh(Eurostat 2012-2011)
Portugal 11,09 Germany 12,04 Sweden 12,46
France 9,86 Ireland 9,90 Spain 10,03 Slovakia 10,60
EU (27) 8,98
Netherlands 7,49 UK 8,25
France 7,22Netherlands 8,41Germany 8,95EU (27) 9,34Belgium 9,50
Ireland 11,21Italy 11,45Slovakia 12,73
Czech Rep. 10,28Spain 10,82UK 10,97
Minimum wage€/month
(Eurostat, 2012)
www.investincatalonia.com14
DYNAMISM that works
“The Continental Automotive plant in Cataloniais a benchmark in lean manufacturing and oneof Europe’s most competitive factories. Ourplant will be directly involved in the productionof hybrid and electric vehicle components, working on the project together with the R&D centre in Nuremburg.”
Francesc Xavier Pujol, General Manager
www.investincatalonia.com15
DIVERSITY that works
22% Chemicals&Pharma22% Metal&Machinery12% Food &Beverages11% Transport material10% Paper &Graphics7% Electric&Electronics6% Textiles
10% Other
Service Sectors
ICTsTradeTourismDesign &EngineeringHealth&BiotechCreative industriesShared services centresLogistics
Industrial Sectors Business services
EngineeringRelocation agenciesHuman resourcesBusiness associationsLaw firmsTelecom&EnergyConsultancesTransport
Wide availability of providers and suppliers
www.investincatalonia.com16
TECHNOLOGY that works
IDIADAautomotive lab test
Scientific Parks
IBMCNNC
SupercomputingCentre
ALBAsynchrotron
Key scientific infrastructures
Home to leading Europeanhospitals and research groups
Active in life sciences and thecreation of biotech companies
With R&D at 1.6% of GDP
The TECNIO technology transfer network and its expert partners give added value to tech projects.
www.investincatalonia.com17
A BUSINESS ENVIRONMENT that works
Tax rebates for R&D&I and environmental issuesFlat rate tax system for non-residents.Favourable tax system for foreign holding companies.Fast-track of work and residence permits.Incentive programmes for job creation.
Invest in Catalonia services Information for foreign companiesOne-stop-shop for investment projectsBusiness location servicesFinancing advice and assistanceExpansion and diversificationGlobal Partnerships
www.investincatalonia.com18
“With innovation, investment and great people, you’vegot all the right ingredients for success.”
Bernard Meunier, General Manager of Nestlé España.
Julio Rodríguez, CEO Schneider Electric.
Rolf Schwirz, CEO Fujitsu Technology Solutions
“Barcelona is a city with a great influence and internationalreputation, which helps when it comes down to doingbusiness.”
“In choosing the location for our flagship customer centre, Fujitsuplaced a high emphasis on strategic qualities including a solution-oriented multi-cultural workforce, high-specification office locationsand a comprehensive infrastructure. In all of these areas, Barcelona was a stand-out winner.”
WHAT THEY SAY
www.investincatalonia.com19
INVEST IN CATALONIA
WORKS FOR YOU
Tailor-made servicesfor international companies
planning first-time investment in Europe or looking to expand their activities in Catalonia
Invest in Cataloniacatalonia@acc10.catwww.investincatalonia.comPasseig de Gràcia, 12908008 Barcelona+34 934 767 287
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