Post on 21-Feb-2017
Sochi case study
March 2014
"Instead of spending costly time in recording speech, ReadSpeaker made it possible to automatically generate a text-to-speech version of the Sochi 2014 website. Their cloud-based solution was always speech enabling the latest version of our content to the full satisfaction of our visitors."
Alexey ShestakovHead of Web Design and Sites Developing Division (INET)Sochi 2014
Over the Olympic Winter Games period Feb 6 – Feb 23o 50,000,000 unique visitorso 124,000,000 visitso 620,000,000 page viewso Average visit duration of 5:29
Visits per countryo Russia 37%o United States 18%o Canada 9,5%o Ukraine 3%o France 2,5%o Netherlands 2,1%o Germany 2%o UK 1,9%
Sochi website data
Over the Olympic Winter Games period Feb 6 – Feb 23o 1,156,954 hits which represented
• 2,31% of all unique visitors• 0,93% of all visits• 0,19% of all page views
Over the whole month of Februaryo 1,266,678 hits
Hits on websiteo Top 20 pages accounted for almost 40% of hitso Top 100 pages accounted for 56% of hitso 10,000 + web pages have been listened to (including 3,500+ pages with
selected texts) Hits per language
o Russian 48%o English 42%o French 10%
ReadSpeaker statistics
Screenshots