Post on 26-Jun-2015
Edenred Romania S.R.L.
Telefon: 021 301 33 11
Fax: 021 301 33 44
www.edenred.ro
Groupama and Edenred
a partnership for the customers’ trust
The natural path to a profitable growth for Groupama Insurance lays in the support offered to its
customers. The new services for household damages self-reporting and the emergency repairs
represent the main proof to sustain this affirmation.
"Whenever we make a commitment, our clients rely on it. And this is not just a pretentious statement.
It is about the customer’s money, time, plans or the serenity of his or her family. Therefore, our main
concern is to offer more than just compensation. We try to give them continuity, to offer our support
so they would easier overcome unwanted events. This means prompt and fair compensation, but
also related services.
Groupama Asigurari designed the ADVANTAGES COLLECTION- a commitments charter which
guarantees that Groupama’s customers benefit from additional services once they have purchased
the Home insurance with Extra Coverage or Casco Gradual. Furthermore, we decided to offer a
compliance guarantee for our commitments. The first of these guarantees apply to the additional
services of the Home Insurance with Extra Covers. Among all the options we took under
consideration for implementing this project, Compliments® co-branded card proposed by Edenred
has proven to be the most appropriate one“,had stated Horia Iovănel, Retail Marketing Manager,
Groupama Insurance.
To support this objective, Groupama turned to Edenred Romania as to a reliable partner, whose
expertise and promptitude has already been proven over the last few years.
Edenred's solution was a campaign based on Compliments® co-branded card, a tool that lets the
imagination run wild, as it can be customized with the desired image, logo and message in
accordance with the client’s own branding. Edenred has provided advice and ongoing support to
achieve the desired design and the result was a fully customized kit consisting of card, carrier letter
and envelope.
Compliments® card personalized as such, and loaded with 100 Lei is offered as a gift to customers
for any delay from the terms committed by Groupama for household damages self reporting and for
the emergency repairs procedures. The communication campaign of the Home Insurance with extra
Coverage from Groupama was unfolded at a national level, with presence on TV, radio and online.
"This way we have managed to offer our customers an unique benefit on the romanian insurance
market and to strengthen our position as a prompt and responsible insurer." - Horia Iovănel,
Groupama Insurance.