Post on 10-Jun-2015
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Carrier Wi-Fi Michael Fletcher
©2013 RUCKUS WIRELESS INC.
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Democratization of Telecom
BYOD
OTT
Communication
Social Login
©2013 RUCKUS WIRELESS INC.
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Democratization of Telecom
Public
Access
©2013 RUCKUS WIRELESS INC.
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Preferred by Users
83%
smartphone users expect their carriers to bundle
Wi-Fi service
Source: Devicescape
©2013 RUCKUS WIRELESS INC.
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Mandated by Venues
©2013 RUCKUS WIRELESS INC.
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Spectrum Advantage
Capacity Cost
~500 Mhz
~100 Mhz
€0
~0.5 €/Mhz/pop
Source: Analysys Mason
©2013 RUCKUS WIRELESS INC.
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Evolved to Deal with Chaos
Global installed
base of enterprise-
and carrier-class
Wi-Fi APs
2007 2013
30 million radios
Intrinsic “SON” features —
• Automatic spectrum selection
• Simple provisioning
• Basic interference mitigation
• Meshing
• Load balancing
• Multivendor interoperability
Source: Gartner
©2013 RUCKUS WIRELESS INC.
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Born to Be Shared
...or
Buy access now
©2013 RUCKUS WIRELESS INC.
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90%
of tablets are sold without a
cellular radio
Market Not Served By 3G/4G
Sources: Comscore, IDC.
©2013 RUCKUS WIRELESS INC.
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Growing Rapidly
Source: Apple
1
0
2 3 4 5 6 7 8 0 1
2
0
3
0
4
0
5
0
6
0
7
0
Cumulative Global Shipments, millions of units
Quarters After Launch
©2013 RUCKUS WIRELESS INC.
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Going Mainstream Tablet Demographics Broadening, Favoring WiFi Service
Source: Online Publishers Association survey, n = 1,160.
8–11 Age distribution of survey respondents who... 12–17
18–24
25–34
35–44
45–54
55–64
(years)
already own a tablet
plan to purchase one in the next 12 months
©2013 RUCKUS WIRELESS INC.
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Monetization Models • Freemium service
• 3G/4G offload
• Bundle ARPU
• Churn reduction
• Managed services
• Value-added services (e.g. location services, ad-based services)
• Roaming
• Advanced loyalty programs
©2013 RUCKUS WIRELESS INC.
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Example Operating Models
9,000 pubs
Other HK MNOs
©2013 RUCKUS WIRELESS INC.
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It’s a Land Grab
First one here...
...wins
©2013 RUCKUS WIRELESS INC.
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Roadmap to
Carrier WiFi
©2013 RUCKUS WIRELESS INC.
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Simple User Experience
NGH/Passpoint
R1
R2
©2013 RUCKUS WIRELESS INC.
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Dealing with Interference
Your APs outdoors
Many competing networks
or indoors
©2013 RUCKUS WIRELESS INC.
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Integration Is Key
Integrated Access Services Architecture
2G 3G 4G Wi-Fi xDSL HFC Fiber Access
Infrastructure
Service Enablers
Applications
Mobile Fixed
Voice Video Data New
Location, Analytics, Mobility, Wholesale, Cloud...
Mobile
Core
Access
Aggregation Wi-Fi
Gateway
©2013 RUCKUS WIRELESS INC.
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For the WBA Team...
Broad commercialization of
HS2.0 R1 and R2
Wi-Fi network selection
and handover
Wi-Fi/cellular network selection
and handover
Easy roaming arrangements
and settlement
Thanks