Social WiFi - Coolbee wifi

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One platform to enhance every aspects of guest Wi-Fi access

Transcript of Social WiFi - Coolbee wifi

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One platform to enhance every aspects of

guest Wi-Fi access

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CoolbeeWiFi

Fact and Digital Marketing Trend 2015

What does CoolbeeWiFi delivers?

Platform Introduction

Case Reference

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Digital Marketing

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Hotspot + Digital Marketing

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Social Media+ Hotspot + Digital Marketing

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Social Media+ Hot spot + Digital Marketing +

+ Human Language + Real Life

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Here is where CoolbeeWiFi starts

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Couple Facts

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Couple Facts

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Couple Facts

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“Here at Adobe, we are delighted to see customer experience (CX)

increasingly taking centre stage as more companies realize that this

is crucial not just for differentiation against competitors, but

increasingly for survival in an unforgiving business world.”

“The importance of technology, data and skills should not be

under-estimated, but the right direction from the top of the business

and a conducive business environment are fundamental to success.

A well thought-out approach is becoming even more important in a

world where mobile devices and even wearable technology mean

that the digital and physical worlds are no longer separate.”

What does Digital Trend Report 2015 tells

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+ “As has been identified by Econsultancy analysts in the report, other areas of focus such as data-driven business, personalisation, mobile and cross-channel marketing are all vitally important for business success in their own right but their roles are ultimately subordinate to an organization’s over-arching efforts to ensure that the customer experience (CX) is a good one.”

+ “Another highlight of the report is the emergence of targeting and personalisation (30%) as the highest digital-related priority area, narrowly ahead of content optimisation (29%) which has also climbed up the pecking order. The technology has long been available for marketers to target optimised content at website prospects and customers across the right mix of channels in a way which is timely and highly relevant to their implicit and explicit needs”

What does Digital Trend Report 2015 tells

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Has many things to offer

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CoolbeeWiFi has to offer

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CoolbeeWiFi has to offer

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CoolbeeWiFi has to offer

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Platform Introduction

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Guestwifi log-in easy steps

Question was: Which cafe offers free WiFi? Now, which does not?

Select ESSID Login Method magic“like”button

Easy 3 steps

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Now, Are you ready to

WOW?!!

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Numbers, Charts, Pies!!

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每日平均增加3人

成長率高達8倍

Avg Likes 3 ppl/day

每日平均增加

24人

9/18使用CoolbeeWiFi CM Village Taoyuan City opened at 7.25, 2014

11 Restaurants/Yoga center/Kids Center Slow adding“Like”until leap up by bringing CoolbeeWiFi

8 times Growth Rate

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Peak of CoolbeeWiFi Panel

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+ Social Bound

+ Brand Exposure

+ Big Data

+ CRM & Survey

+ Report & Analytics

+ Initiate 2nd Call

+ Cross Advertising

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Case Reference

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