04/14/2023

Bra

nd

ST

RE

NG

TH

(Ene

rgiz

ed

Diff

ere

ntia

tion

& R

ele

van

ce)

0

50

100

0 50 100

Brand STATURE(Esteem & Knowledge)

1

Source: BrandAsset® Valuator USA All Adults,2011- First Half 2013

PowerGrid

Carnival Cruises has experienced a major drop in brand equity in result of their recent ship disasters It is going to take some major work to get the Esteem and Relevance levels back up

Niche

Leadership

Undeveloped Commodity or Eroded

Ubiquitous

2011

2012

FH2013

E_D REL EST KNO0

20

40

60

80

100

2011 2012 FH2013

Significant at the

Fun

Friendly

High

QualityCharmi

ng

Trustwo

rthy

Reliable

Significant Drops in Brand Equity

2012-FH2013