FROM CRADLE-TO-GRAVE TO CRADLE-TO-CRADLESustainable packaging in context

Carlsberg Group

Quality & Performance

improvements

REDUCE

RECYCLEDowncycling?

RETHINK

UPCYCLEQuality Improvement

Incremental reduction

Innovation - New uses

REUSEwith high quality

Minimise Negative Impacts

CARLSBERG CIRCULAR COMMUNITYObjective• To analyse Carlsberg’s

packaging portfolio from a C2C perspective, and develop products that are optimised for re-entry as valuable resources into biological or technical cycles

• To support the Circular Economy by improving quality and purity of packaging

CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation

CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation

OPTIMAL

OPTIMISABLE

TOLERABLE

NOT ACCEPTABLE

NOT CHARACTERISED

CARLSBERG CIRCULAR COMMUNITYCommunication & Information

CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation

CARLSBERG CIRCULAR COMMUNITYBehaviour Change

CARLSBERG CIRCULAR COMMUNITYUpcycling or Ecosystems Re-entry

CARLSBERG CIRCULAR COMMUNITYFounding partners

Coatings

Shrink wrap

PET kegs Card board

Cans

Glass bottles

CARLSBERG CIRCULAR COMMUNITYFounding partners

Cans

Vision – ‘to be the best beverage can maker in the world’

Ten customers account for more than 70% of sales

CARLSBERG CIRCULAR COMMUNITYAssessment and Optimisation

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CARLSBERG CIRCULAR COMMUNITYBehaviour Change

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CARLSBERG CIRCULAR COMMUNITYUpcycling or Ecosystems Re-entry

CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation

Aluminum cans can be recycled again and again.

A can could go on to be a watch, an Ipod, a bicycle or another can…..

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CARLSBERG CIRCULAR COMMUNITY Supplier Benefits • Knowledge sharing: We understand customers

needs/ambitions & help shape the agenda meaningfully• Early adaptor: being involved from the start gives

us time to adapt • Supports ‘being the best’: and being a leader

on sustainability

CARLSBERG CIRCULAR COMMUNITYWhat will it contribute with?

• Optimised packaging: Clean material streams optimised for reuse and recycling

• Consumer engagement: Clarification of their role in achieving a waste free society

• More sustainable innovations: Speed up the creation of sustainable innovations

• Knowledge sharing and partnerships: Create new types of cooperation among the partners to create resource efficient products

CARLSBERG CIRCULAR COMMUNITYThree recommendations

1.Assign enough resources– Partnerships take time

2.Spend time on understanding each other– Define the value proposition

3.Involve external experts– They DO sometimes know things you don’t, and

provide external legitimacy

CARLSBERG CIRCULAR COMMUNITYCall to action

HOW can we get consumer facing partners on board, to

close the loop and create a true Circular Community?

FOR FURTHER INFORMATION CONTACT:CSR@Carlsberg.comThank you for your attention!

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