Carlsberg Circular Community presentation at 2degrees live. April 25th in London
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Presentation by Simon Hoffmeyer Boas, Senior CSR manager in Carlsberg Group, and Matthew Rowland Jones, Environmental Affairs Manager in Rexam.
Transcript of Carlsberg Circular Community presentation at 2degrees live. April 25th in London
FROM CRADLE-TO-GRAVE TO CRADLE-TO-CRADLESustainable packaging in context
Carlsberg Group
Quality & Performance
improvements
REDUCE
RECYCLEDowncycling?
RETHINK
UPCYCLEQuality Improvement
Incremental reduction
Innovation - New uses
REUSEwith high quality
Minimise Negative Impacts
CARLSBERG CIRCULAR COMMUNITYObjective• To analyse Carlsberg’s
packaging portfolio from a C2C perspective, and develop products that are optimised for re-entry as valuable resources into biological or technical cycles
• To support the Circular Economy by improving quality and purity of packaging
CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation
CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation
OPTIMAL
OPTIMISABLE
TOLERABLE
NOT ACCEPTABLE
NOT CHARACTERISED
CARLSBERG CIRCULAR COMMUNITYCommunication & Information
CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation
CARLSBERG CIRCULAR COMMUNITYBehaviour Change
CARLSBERG CIRCULAR COMMUNITYUpcycling or Ecosystems Re-entry
CARLSBERG CIRCULAR COMMUNITYFounding partners
Coatings
Shrink wrap
PET kegs Card board
Cans
Glass bottles
CARLSBERG CIRCULAR COMMUNITYFounding partners
Cans
Vision – ‘to be the best beverage can maker in the world’
Ten customers account for more than 70% of sales
CARLSBERG CIRCULAR COMMUNITYAssessment and Optimisation
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CARLSBERG CIRCULAR COMMUNITYBehaviour Change
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CARLSBERG CIRCULAR COMMUNITYUpcycling or Ecosystems Re-entry
CARLSBERG CIRCULAR COMMUNITYAssessment & Optimisation
Aluminum cans can be recycled again and again.
A can could go on to be a watch, an Ipod, a bicycle or another can…..
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CARLSBERG CIRCULAR COMMUNITY Supplier Benefits • Knowledge sharing: We understand customers
needs/ambitions & help shape the agenda meaningfully• Early adaptor: being involved from the start gives
us time to adapt • Supports ‘being the best’: and being a leader
on sustainability
CARLSBERG CIRCULAR COMMUNITYWhat will it contribute with?
• Optimised packaging: Clean material streams optimised for reuse and recycling
• Consumer engagement: Clarification of their role in achieving a waste free society
• More sustainable innovations: Speed up the creation of sustainable innovations
• Knowledge sharing and partnerships: Create new types of cooperation among the partners to create resource efficient products
CARLSBERG CIRCULAR COMMUNITYThree recommendations
1.Assign enough resources– Partnerships take time
2.Spend time on understanding each other– Define the value proposition
3.Involve external experts– They DO sometimes know things you don’t, and
provide external legitimacy
CARLSBERG CIRCULAR COMMUNITYCall to action
HOW can we get consumer facing partners on board, to
close the loop and create a true Circular Community?
