Post on 03-Apr-2018
7/29/2019 Carat Media NewsLetter 680 Report
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CARAT MEDIA WEEKLY NEWSLETTER
No. 680
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Media Report
Media Report
Image courtesy of Idea go/ FreeDigitalPhotos.net
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1080427
Low Cost Airline Low Cost CarrierLCC
1970
Pacific Southwest Airlines13
Ryan AirEasy Jet
Jet StarTiger
AirAirAsia112012
Peach AviationScoot
20122012
1,024
2013/01/06020
http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=3990337/29/2019 Carat Media NewsLetter 680 Report
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Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)
Ipsos
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+
Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)
Total N= 600, % Past Two Years
Ipsos2-365%
+1-2
74%
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LCC
Ipsos7075%
Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)
70%
30%
2
2
2
2
3
4
5
5
7
1214
75
0 20 40 60 80
//
/
/
/ /
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2012
42.1
2
: 2012Xprn
80% 78%
22%20%
52% 48%
% % %
2012
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AirAsiascoorPeach
facebook APP
5
201111
22
-$2,499
3
3
5PO
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iPsos39%82%
10%
85%
14%
85%
Price consideration
Ideal flight time
Friend recommendation
Excursion
Sales promotion
Want to try
Easy to buy ticket
Depends on location
Reasons for Choosing Budget AirlinesHave Traveled On Budget Airline Willingness Degree
Unwilling Reasons Total
No any flight attendants service 33%
Bad flight quality 33%
No complete on board service
33%
Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)
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Cebu Pacific Singapore
AirlinesChina Eastern All Nippon Airways
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.
(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)
Aegis Group plc.Aegis Group plc.
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