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CARAT MEDIA WEEKLY NEWSLETTER

No. 680

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Media Report

Media Report

Image courtesy of Idea go/ FreeDigitalPhotos.net

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1080427

Low Cost Airline Low Cost CarrierLCC

1970

Pacific Southwest Airlines13

Ryan AirEasy Jet

Jet StarTiger

AirAirAsia112012

Peach AviationScoot

20122012

1,024

2013/01/06020

http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://www.stat.gov.tw/public/Data/312916141371.pdfhttp://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033http://news.rti.org.tw/index_newsContent.aspx?nid=399033

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Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)

Ipsos

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+

Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)

Total N= 600, % Past Two Years

Ipsos2-365%

+1-2

74%

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LCC

Ipsos7075%

Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)

70%

30%

2

2

2

2

3

4

5

5

7

1214

75

0 20 40 60 80

//

/

/

/ /

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/

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2012

42.1

2

: 2012Xprn

80% 78%

22%20%

52% 48%

% % %

2012

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AirAsiascoorPeach

facebook

facebook APP

5

201111

22

-$2,499

3

3

5PO

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iPsos39%82%

10%

85%

14%

85%

Price consideration

Ideal flight time

Friend recommendation

Excursion

Sales promotion

Want to try

Easy to buy ticket

Depends on location

Reasons for Choosing Budget AirlinesHave Traveled On Budget Airline Willingness Degree

Unwilling Reasons Total

No any flight attendants service 33%

Bad flight quality 33%

No complete on board service

33%

Ipsos AA Budget Airline Study 2012 Apr Taiwan(Total Respondents:600)

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Cebu Pacific Singapore

AirlinesChina Eastern All Nippon Airways

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.

(Carat)

(Vizeum)(AAA)(wwwins Isobar)

(Posterscope)

(iProspect)

Aegis Group plc.Aegis Group plc.

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carat.weekly@carat.com

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