Post on 14-Apr-2017
© 2015 Council Advertising Network1
The .GOV.UK Channel
Council Advertising Network
© 2015 Council Advertising Network2
Targeting new audiences
Council Advertising Network
© 2015 Council Advertising Network3
Targeting new audiences
Council Advertising Network
© 2015 Council Advertising Network4
Targeting new audiences
Council Advertising Network
© 2015 Council Advertising Network5
Need state
targeting
Advertising on local
.GOV.UK websites
100%
in view
High unique
reach
The opportunity
© 2015 Council Advertising Network6
Highly
qualified
audiences
50kLeisure &
Health
18kPlanning
.GOV.UK
3.4mmonthly unique visitors
25kHome Movers
50kJobs
13kHousing
50kEvents
22kCare and
Independence
120kEducation
20kBusiness
220kBenefits
12kAuto42k
Waste &
Recycling40k
Public Sector
Employees
Need state targeting
100% in view
Deliver campaigns
across 42 council
websites.
Target audiences
accessing specific
services.
Figures quoted are monthly unique
users based on Quantcast data
© 2015 Council Advertising Network7
Highly
qualified
audiences
Leisure &
Health
Planning
.GOV.UK
3.4mmonthly unique visitors*
Home Movers
JobsHousing
Events
Care and
Independence
Education
Business
Benefits
Auto
Waste &
Recycling
Public Sector
Employees
Need state targeting
100% in view
Deliver campaigns
across 42 council
websites.
Target audiences
accessing specific
services.
*source - Quantcast
© 2015 Council Advertising Network8
AutoReach car owners by
region applying for
parking permits,
checking travel and
safety information.
12kMonthly unique users
© 2015 Council Advertising Network9
Parking
permitsInsurance
Tax
renewal
320k320k users looking for
parking permits will be
interested in car
insurance or car tyres.
42k42k users looking for
insurance will be
interested in car tyres
or car parking.
62k62k users looking for
tax renewal will be
interested in car
insurance, tyres or
car parking.
Auto
12kmonthly unique users
© 2015 Council Advertising Network
1
0
Low IncomeOffer value for money
to family decision
makers managing
household budgets.
220kmonthly unique users
© 2015 Council Advertising Network
1
1
EducationReach family decision
makers checking
school term dates.
120kunique monthly users
© 2015 Council Advertising Network
1
2
BusinessReach financial
decision makers for
SMEs paying business
rates and accessing
regional business
support information.
20kMonthly unique users
© 2015 Council Advertising Network
1
3
Van
Insurance
Key Man
Insurance
Business
property
insurance
BusinessSME C-suite use council
websites to update business
rates and access regional
business forums.
450kMonthly Unique users
© 2015 Council Advertising Network
1
4
22kunique monthly users
Care and
IndependenceUse .GOV.UK to
advertise around Adult
Social Care content
and reach carers,
family members and
care recipients.
© 2015 Council Advertising Network
1
5
EventsUse .GOV.UK to target
the households
that are right for
Events.
50kmonthly unique users
© 2015 Council Advertising Network
1
6
HousingUse .GOV.UK to target
accessing housing
services and benefits
13kmonthly unique users
© 2015 Council Advertising Network
1
7
JobsUse .GOV.UK to target
people searching for
jobs.
50kunique monthly users
© 2015 Council Advertising Network
1
8
Home MoversAdvertise around
council tax content to
reach household
decision makers as
they move house.
25kMonthly Unique users
© 2015 Council Advertising Network
1
9
Home
Insurance
TV +
Broadband
Utilities
Home
insurancePeople who have just
moved house will want
to ensure they are
getting best value from
their home insurance.
TV +
BroadbandUpgrade package
Get multi room
Check if they can go
fibre optic
.
UtilitiesHome movers are
highly likely to want to:
• Check best value
• Get tariff that
works for them.
Previous
AdvertisersE.On - current
British Gas
EDF
Home Movers- Requirement to set up
council tax
- Perfect time to consider
changing suppliers
850kMonthly unique users
© 2015 Council Advertising Network
2
0
Home MoversUse .GOV.UK to
advertise around
council tax content to
reach household
decision makers as
they move house; the
perfect time to change
suppliers
25kMonthly Unique users
© 2015 Council Advertising Network
2
1
Home
Insurance
TV +
Broadband
Utilities
Home
insurance1.9m UK citizens who
have just moved will
want to ensure they
are getting best value
from their home
insurance.
TV +
BroadbandUpgrade package
Get multi room
Check if they can go
fibre optic
UtilitiesHome movers are highly
likely to want to:
• Check best value
• Get tariff that works for
them
Home MoversIt’s easy to reach these
customers with your advert to
help them find your product.
25kMonthly unique users
© 2015 Council Advertising Network
2
2
Leisure &
HealthUse .GOV.UK to reach
family decision makers
engaging with health
and leisure content.
50kmonthly unique users
© 2015 Council Advertising Network
2
3
PlanningUse .GOV.UK to target
people applying for
planning applications
18kmonthly unique users
© 2015 Council Advertising Network
2
4
Public Sector
EmployeesLorem ipsum dolor sit
amet, consectetur
adipiscing elit. Aenean
tortor nulla, porttitor ac
laoreet eget, porttitor ut
dolor. Ut quis eros vitae
orci dignissim rutrum
et sumus.
40kmonthly unique users
© 2015 Council Advertising Network
2
5
Waste &
RecyclingUse .GOV.UK to target
the households
that are right for Waste
& Recycling.
42kmonthly unique users
© 2015 Council Advertising Network
2
6
How to buy
Leaderboard
● 728/90
● £12cpm
● average CTR = .2%
iBar
● 100% inview
● Created for you
● £12cpm
● Average CTR - .25%
Click here for demo
Programmatic
– RON PMP • Floor price £1
To access PMP, email advertisingteam@capacitygrid.com
with your Company, DSP and seat ID and we will get you whitelisted
Premium
© 2015 Council Advertising Network
2
7
How to buy
Leaderboard
● 728/90
● 3rd party tags accepted
● £12cpm
iBar
● 40 pixels high
● We create for you
● £12 cpm
● Click here for demo
Premium
£12cpm
£12 cpm
© 2015 Council Advertising Network
2
8
Kieran Kelly
Kieran.kelly@counciladvertising.net
07988 819665
Council
Advertising
Network