CAN - Master presentation - Copy

© 2015 Council Advertising Network1

The .GOV.UK Channel

Council Advertising Network


Targeting new audiences



Need state

targeting

Advertising on local

.GOV.UK websites

100%

in view

High unique

reach

The opportunity


Highly

qualified

audiences

50kLeisure &

Health

18kPlanning

.GOV.UK

3.4mmonthly unique visitors

25kHome Movers

50kJobs

13kHousing

50kEvents

22kCare and

Independence

120kEducation

20kBusiness

220kBenefits

12kAuto42k

Waste &

Recycling40k

Public Sector

Employees

Need state targeting

100% in view

Deliver campaigns

across 42 council

websites.

Target audiences

accessing specific

services.

Figures quoted are monthly unique

users based on Quantcast data

https://www.google.com/maps/d/u/0/edit?mid=zpyu2mvEP3fQ.kaKU3aif0j2A

https://www.quantcast.com/p-mjq2rgU4Jj7VF/traffic/segments


Highly

qualified

audiences

Leisure &

Health

Planning

.GOV.UK

3.4mmonthly unique visitors*

Home Movers

JobsHousing

Events

Care and

Independence

Education

Business

Benefits

Auto

Waste &

Recycling

Public Sector

Employees

Need state targeting

100% in view

Deliver campaigns

across 42 council

websites.

Target audiences

accessing specific

services.

*source - Quantcast

https://www.google.com/maps/d/u/0/edit?mid=zpyu2mvEP3fQ.kaKU3aif0j2A

https://www.quantcast.com/p-mjq2rgU4Jj7VF/traffic/segments


AutoReach car owners by

region applying for

parking permits,

checking travel and

safety information.

12kMonthly unique users


Parking

permitsInsurance

Tax

renewal

320k320k users looking for

parking permits will be

interested in car

insurance or car tyres.


insurance will be

interested in car tyres

or car parking.


tax renewal will be

interested in car

insurance, tyres or

car parking.

Auto

12kmonthly unique users

© 2015 Council Advertising Network

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Low IncomeOffer value for money

to family decision

makers managing

household budgets.



1

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EducationReach family decision

makers checking

school term dates.

120kunique monthly users


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BusinessReach financial

decision makers for

SMEs paying business

rates and accessing

regional business

support information.



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Van

Insurance

Key Man

Insurance

Business

property

insurance

BusinessSME C-suite use council

websites to update business

rates and access regional

business forums.

450kMonthly Unique users


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Care and

IndependenceUse .GOV.UK to

advertise around Adult

Social Care content

and reach carers,

family members and

care recipients.


1

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EventsUse .GOV.UK to target

the households

that are right for

Events.



1

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HousingUse .GOV.UK to target

accessing housing

services and benefits



1

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JobsUse .GOV.UK to target

people searching for

jobs.



1

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Home MoversAdvertise around

council tax content to

reach household

decision makers as

they move house.



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Home

Insurance

TV +

Broadband

Utilities

Home

insurancePeople who have just

moved house will want

to ensure they are

getting best value from

their home insurance.

TV +

BroadbandUpgrade package

Get multi room

Check if they can go

fibre optic

.

UtilitiesHome movers are

highly likely to want to:

• Check best value

• Get tariff that

works for them.

Previous

AdvertisersE.On - current

British Gas

EDF

Home Movers- Requirement to set up

council tax

- Perfect time to consider

changing suppliers



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Home MoversUse .GOV.UK to

advertise around

council tax content to

reach household

decision makers as

they move house; the

perfect time to change

suppliers



2

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Home

Insurance

TV +

Broadband

Utilities

Home

insurance1.9m UK citizens who

have just moved will

want to ensure they

are getting best value

from their home

insurance.

TV +

BroadbandUpgrade package

Get multi room

Check if they can go

fibre optic

UtilitiesHome movers are highly

likely to want to:

• Check best value

• Get tariff that works for

them

Home MoversIt’s easy to reach these

customers with your advert to

help them find your product.



2

2

Leisure &

HealthUse .GOV.UK to reach

family decision makers

engaging with health

and leisure content.



2

3

PlanningUse .GOV.UK to target

people applying for

planning applications



2

4

Public Sector

EmployeesLorem ipsum dolor sit

amet, consectetur

adipiscing elit. Aenean

tortor nulla, porttitor ac

laoreet eget, porttitor ut

dolor. Ut quis eros vitae

orci dignissim rutrum

et sumus.



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Waste &

RecyclingUse .GOV.UK to target

the households

that are right for Waste

& Recycling.



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How to buy

Leaderboard

● 728/90

● £12cpm

● average CTR = .2%

iBar

● 100% inview

● Created for you

● £12cpm

● Average CTR - .25%

Click here for demo

Programmatic

– RON PMP • Floor price £1

To access PMP, email [email protected]

with your Company, DSP and seat ID and we will get you whitelisted

Premium

http://can.capacitygrid.com/display/live_preview/0386f83d23a073cc29cc468e42def178?url=http://www.derby.gov.uk/advice-and-benefits/council-tax

mailto:[email protected]


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How to buy

Leaderboard

● 728/90

● 3rd party tags accepted

● £12cpm

iBar

● 40 pixels high

● We create for you

● £12 cpm

● Click here for demo

Premium

£12cpm

£12 cpm

http://can.capacitygrid.com/display/live_preview/0386f83d23a073cc29cc468e42def178?url=http://www.derby.gov.uk/advice-and-benefits/council-tax


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Kieran Kelly

[email protected]

07988 819665

Council

Advertising

Network

mailto:[email protected]

CAN - Master presentation - Copy

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