Post on 17-May-2015
description
Social Media Bootcamp
For Cambridge Investment Research
Presented By:Mark H CohenAVP, Product Owner-Digital Media Projects
For Broker/Dealer Use Only
2
What We’ll Cover
Why Social Media
Social Media 101
Social Strategy
Why Social Media?
90 Trillion The number of emails sent on the Internet in 2009.
Source: Jess3
10 Billion+ Tweets Sent on Twitter Since 2006
Photo Credit: Rosaura Ochoa Source: Mashable
2 Billion Videos Are Streamed Each Day On YouTube
Photo Credit: jonsson Source: Techcrunch
500 Million Active Facebook Users
Source: Tech HeraldPhoto Credit: Oversocialized
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
Social Media 101
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What is Social Media?
A medium to connect
…have conversations
…connect with clients
…humanize brands
…listen in
… add value
…generate leads/sell!
Social Media is for Advisors
Source: Pershing/Aite Group Survey
Social Media is for Advisors
43 % Use Social To Support Their Business
LinkedIn – 53%
Facebook – 39%
Twitter – 27%
“It gives advisors dialogue and communications with their clients,”’ she says. “Right away, they’re getting feedback.”
43 % Use Social To Support Their Business
LinkedIn – 53%
Facebook – 39%
Twitter – 27%
“It gives advisors dialogue and communications with their clients,”’ she says. “Right away, they’re getting feedback.”
Source: Pershing/Aite Group Survey
14
It’s Digital Me!
We are social animals
…Interact
…Converse
…Relationships
Social is the digital expression of intrinsic human behaviors
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report - http://bit.ly/aewfHr
“Twitter is like a Text Message with a BCC: To The World”
Photo Credit: ydhsu
Businesses Use Twitter to Converse with Prospects, Provide Service and Drive Traffic.
“LinkedIn is Facebook for Business”
Photo Credit: ydhsu
Businesses Use LinkedIn to Network, Converse w/Peers, Find Employees, and Drive Web Traffic.
“Facebook is a social network that connects
people through connections,
messages, photos, & videos.”
Photo Credit: Marvin Kuo
Businesses Use Facebook to Connect w/Clients, Provide Value, and Drive Website Traffic.
Social Strategy
23
What’s Right for You?
Audience
Objectives
Resources
Be Patient…
…and Persistent
24
Critical Strategies
Content…
Policy…
Integration!
26
It’s a Wrap!
Social an important part of the mix
Be strategic
Integrate media your audience uses across channels
For Broker/Dealer Use Only