Post on 30-May-2018
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Creating
andRevising
Mission Statements
Presentation by Becky Caligiuri
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What will we accomplish
1. How to create aMissionStatement
2. When to reviseyour Mission
Statement3. How to revise
your Mission
Statement
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Creating a
Mission Statement
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Creating a Mission Statement foryour organization can be an easyprocess.
Your Mission Statement willillustrate what actions will be taken
to accomplish the vision.
Creating a Mission Statement
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Creating a Mission Statement
Your Mission Statement should beeasy for people to work towardsaccomplishing.
It will tell your members andsupporters ways you plan onaccomplishing the vision & to addvalue to your community.
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Your Mission Statements come in
different forms depending on whattype
of good/service your provide to the
community.
Creating a Mission Statement
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Creating a Mission Statement
Purpose
Character
Strategy
Behavior
ValueValues
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Creating a MissionStatementWhat is the role of the Board?
Make sure mission statement is adirect reflection of the vision
Mission Statement must be clear,concise, and represent organization ona large scale
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Example MissionStatements3M: "To solve unsolved problemsinnovatively
Mary Kay Cosmetics: "To give
unlimited opportunity to women.
Merck: "To preserve and improvehuman life.
Wal-Mart:"To give ordinary folk thechance to buy the same thing asrich people.
Walt Disne : "To make eo le
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When to
Revise YourMission Statement
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Creating the MissionStatement may be easier
that knowing when torevise it.
There are many indicators
to look out for that willsignal to the board that areview of the missionstatement is due.
Revising your Mission Stateme
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There are key elements to look forwithin your organization that will
indicate to you that your missionstatement may need to be reviewedfor updating.
Revising your Mission Stateme
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The two easiest ways to know when to
update your mission statement are:
1. Your organization accomplished theircurrent mission statement
2. Your organization updated theirVision.
Revising your Mission
Statement
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3 other indicators that your organization
should revise their Mission Statement.
1. Constituents/Community suggested actions donot correlate with the Mission Statement.
2. Volunteers/Group members feels the groupneeds to change direction
3. Is your organization resistant to problem-drivenchange?
Revising your Mission
Statement
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Another indicator that your organization
will need to revise their mission
statement is where they are in their
lifecycle
Organizations that are in the stagnant stageshould review their mission statement to
ensure that it is still relevant to the work ofthe organization.
Revising your Mission
Statement
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Some indicators of the stagnationstage
Lack of adaptive capacity; usually
due to problems with board orexecutive management
Declining communication
Lack of staff
Reduced commitment to activities
Loss of funding
Revising your Mission
Statement
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Revision your MissionStatementWhat is the role of the Board?
Recognizing why the missionstatement need to be revised
Actively taking steps to change themission statement
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6 Steps to
Revising yourMission Statement
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6 Steps to Revising yourMission Statement1. Review your existing Mission
Statement
2. List current objectives
3. Renew your passion
4. Recognize the changes
5. Write your revised Mission Statement
6. Communicate the new Mission!
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References
Business Resource Software, Inc.(n.d.). Mission statement. Retrieved
June 15, 2010, from Center for
business planning:http://www.businessplans.org/mission.html
Chait, R. P., Ryan, W. P., & Taylor, B.E. (2005). Governance asLeadership. Hoboken, NJ: John wiley& Sons, Inc.