Caligiuri Mission Statement

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    Creating

    andRevising

    Mission Statements

    Presentation by Becky Caligiuri

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    What will we accomplish

    1. How to create aMissionStatement

    2. When to reviseyour Mission

    Statement3. How to revise

    your Mission

    Statement

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    Creating a

    Mission Statement

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    Creating a Mission Statement foryour organization can be an easyprocess.

    Your Mission Statement willillustrate what actions will be taken

    to accomplish the vision.

    Creating a Mission Statement

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    Creating a Mission Statement

    Your Mission Statement should beeasy for people to work towardsaccomplishing.

    It will tell your members andsupporters ways you plan onaccomplishing the vision & to addvalue to your community.

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    Your Mission Statements come in

    different forms depending on whattype

    of good/service your provide to the

    community.

    Creating a Mission Statement

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    Creating a Mission Statement

    Purpose

    Character

    Strategy

    Behavior

    ValueValues

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    Creating a MissionStatementWhat is the role of the Board?

    Make sure mission statement is adirect reflection of the vision

    Mission Statement must be clear,concise, and represent organization ona large scale

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    Example MissionStatements3M: "To solve unsolved problemsinnovatively

    Mary Kay Cosmetics: "To give

    unlimited opportunity to women.

    Merck: "To preserve and improvehuman life.

    Wal-Mart:"To give ordinary folk thechance to buy the same thing asrich people.

    Walt Disne : "To make eo le

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    When to

    Revise YourMission Statement

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    Creating the MissionStatement may be easier

    that knowing when torevise it.

    There are many indicators

    to look out for that willsignal to the board that areview of the missionstatement is due.

    Revising your Mission Stateme

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    There are key elements to look forwithin your organization that will

    indicate to you that your missionstatement may need to be reviewedfor updating.

    Revising your Mission Stateme

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    The two easiest ways to know when to

    update your mission statement are:

    1. Your organization accomplished theircurrent mission statement

    2. Your organization updated theirVision.

    Revising your Mission

    Statement

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    3 other indicators that your organization

    should revise their Mission Statement.

    1. Constituents/Community suggested actions donot correlate with the Mission Statement.

    2. Volunteers/Group members feels the groupneeds to change direction

    3. Is your organization resistant to problem-drivenchange?

    Revising your Mission

    Statement

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    Another indicator that your organization

    will need to revise their mission

    statement is where they are in their

    lifecycle

    Organizations that are in the stagnant stageshould review their mission statement to

    ensure that it is still relevant to the work ofthe organization.

    Revising your Mission

    Statement

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    Some indicators of the stagnationstage

    Lack of adaptive capacity; usually

    due to problems with board orexecutive management

    Declining communication

    Lack of staff

    Reduced commitment to activities

    Loss of funding

    Revising your Mission

    Statement

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    Revision your MissionStatementWhat is the role of the Board?

    Recognizing why the missionstatement need to be revised

    Actively taking steps to change themission statement

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    6 Steps to

    Revising yourMission Statement

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    6 Steps to Revising yourMission Statement1. Review your existing Mission

    Statement

    2. List current objectives

    3. Renew your passion

    4. Recognize the changes

    5. Write your revised Mission Statement

    6. Communicate the new Mission!

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    References

    Business Resource Software, Inc.(n.d.). Mission statement. Retrieved

    June 15, 2010, from Center for

    business planning:http://www.businessplans.org/mission.html

    Chait, R. P., Ryan, W. P., & Taylor, B.E. (2005). Governance asLeadership. Hoboken, NJ: John wiley& Sons, Inc.