Post on 18-Jul-2020
By: Rachel Rodriguez, Anna Rigg, Callee Early, Faye LeBlanc
http://www.youtube.com/watch?v=aMfSGt6rHos
Overview
• Campaign goals
• Background
• Previous campaigns
• Survey results
• Campaign strategies
• Theoretical perspectives
• Campaign success
Campaign Goals
• Inform students of healthy eating and support local farmers
• Benefits of Chipotle
• Bringing Chipotle to Longwood’s campus
Background
• Supports local farmers
• Advocate for animals on farms
• “Serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value”
Previous Campaigns
• Student Brand Manager (SBM)
– Works with marketing representative
– Creates excitement
– Utilizes social media
• Old Dominion University • Chipotle Truck
http://www.youtube.com/watch?v=oS2ofmAZebA
Survey Results
91.30%
8.80%
Interested in Healthy Eating
Yes
No
44.90%
55.10%
Aware of Chipotle's Nutritional Values
Yes
No
Results Continued
93.80%
6.30%
Chipotle's Success If Brought to Farmville
Yes
No
94.90%
5.10%
Support Local Farmville Farmers
Yes
No
Campaign Strategies
• Social media
• T-shirts
• Event
Campaign Flyer
Campaign T-Shirts
Front
Back
T.V. Ad
• http://www.youtube.com/watch?v=TX_gfDAEMWg
Theoretical Perspectives
• Symbolic Interactionism Theory
• Branding
Campaign Success
• Survey with a couple questions
• Whether or not Chipotle comes to campus