By: Rachel Rodriguez, Anna Rigg, Callee Early, Faye LeBlanc

http://www.youtube.com/watch?v=aMfSGt6rHos

Overview

• Campaign goals

• Background

• Previous campaigns

• Survey results

• Campaign strategies

• Theoretical perspectives

• Campaign success

Campaign Goals

• Inform students of healthy eating and support local farmers

• Benefits of Chipotle

• Bringing Chipotle to Longwood’s campus

Background

• Supports local farmers

• Advocate for animals on farms

• “Serving the very best sustainably raised food possible with an eye to great taste, great nutrition and great value”

Previous Campaigns

• Student Brand Manager (SBM)

– Works with marketing representative

– Creates excitement

– Utilizes social media

• Old Dominion University • Chipotle Truck

http://www.youtube.com/watch?v=oS2ofmAZebA

Survey Results

91.30%

8.80%

Interested in Healthy Eating

Yes

No

44.90%

55.10%

Aware of Chipotle's Nutritional Values

Yes

No

Results Continued

93.80%

6.30%

Chipotle's Success If Brought to Farmville

Yes

No

94.90%

5.10%

Support Local Farmville Farmers

Yes

No

Campaign Strategies

• Social media

• T-shirts

• Event

Campaign Flyer

Campaign T-Shirts

Front

Back

T.V. Ad

• http://www.youtube.com/watch?v=TX_gfDAEMWg

Theoretical Perspectives

• Symbolic Interactionism Theory

• Branding

Campaign Success

• Survey with a couple questions

• Whether or not Chipotle comes to campus