Birmingham Chapter of Birmingham Chapter of CPA’s: Social media and CPA’s: Social media and

digital marketing digital marketing

Presented by Phyllis NeillPresident, CEO

Buzz12

About Buzz12About Buzz12

Helping companies and institutions create and execute digital marketing strategies since 2009.

Partner Phyllis Neill 20+ years’ marketing and management

Partner David Sher, 35+ years’ Co-CEO of AmSher

Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.

Why social media?Why social media?“Soft” reasons:“Soft” reasons: The ways that people want to be

communicated with are changing! Why social media marketing works

for businesses.◦ Size: FB close to 750 million people;

3rd largest country in world behind India and China

◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases

◦ Word-of-mouth always been strong; now with social media, it’s exponential

Why social media?Why social media?“Hard” reason #1:“Hard” reason #1:

Helps you be found

Why social media?Why social media?“Hard” reason #2:“Hard” reason #2:

Engage prospec

ts

Why social media?Why social media?“Hard” reason #3:“Hard” reason #3:

Show off expertis

e

Why social media?Why social media?“Hard” reason #4:“Hard” reason #4:

Drive prospects to

your web site!

LinkedinLinkedin

Make sure your profile is 100% filled out.

Establish rigor of Linking in with everyone you meet at end of each day.

Once a week, post article on “what are you doing” section of Linkedin (preferably from your company’s blog, or an article your prospects/clients will be interested in)

FacebookFacebook

If you are on Facebook:◦Be real and personable without being

TOO personal (create friends/family group for “TMI” information).

◦Invite clients/prospects, and interact with their daily lives.

If you are NOT on Facebook:◦Create a fake account◦Create list of top 5 interests, websites◦Follow their pages on FB to

experience

TwitterTwitter

If you are NOT on Twitter:◦Next time you Google a phrase, go

search also on Twitter: www.search.twitter.com, and see what comes up.

If you are on Twitter:◦Once a week, post a link to an article

that your prospects and clients would find meaningful.

◦Few times a week, retweet clients/prospects’ links; make comments on links. Be conversational!

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