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Buzz12 social media and marketing for cpa's
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Birmingham Chapter of Birmingham Chapter of CPA’s: Social media and CPA’s: Social media and digital marketing digital marketing Presented by Phyllis Neill President, CEO Buzz12
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A talk I did on 10/18 for the Birmingham Chapter of CPA's.
Transcript of Buzz12 social media and marketing for cpa's
Birmingham Chapter of Birmingham Chapter of CPA’s: Social media and CPA’s: Social media and
digital marketing digital marketing
Presented by Phyllis NeillPresident, CEO
Buzz12
About Buzz12About Buzz12
Helping companies and institutions create and execute digital marketing strategies since 2009.
Partner Phyllis Neill 20+ years’ marketing and management
Partner David Sher, 35+ years’ Co-CEO of AmSher
Clients include Brookwood Hospital, Vulcan Materials, Sirote, and Bedzzz Express, just to name a few.
Why social media?Why social media?“Soft” reasons:“Soft” reasons: The ways that people want to be
communicated with are changing! Why social media marketing works
for businesses.◦ Size: FB close to 750 million people;
3rd largest country in world behind India and China
◦ People distrust “traditional” advertising and seek their friend’s opinions on purchases
◦ Word-of-mouth always been strong; now with social media, it’s exponential
Why social media?Why social media?“Hard” reason #1:“Hard” reason #1:
Helps you be found
Why social media?Why social media?“Hard” reason #2:“Hard” reason #2:
Engage prospec
ts
Why social media?Why social media?“Hard” reason #3:“Hard” reason #3:
Show off expertis
e
Why social media?Why social media?“Hard” reason #4:“Hard” reason #4:
Drive prospects to
your web site!
LinkedinLinkedin
Make sure your profile is 100% filled out.
Establish rigor of Linking in with everyone you meet at end of each day.
Once a week, post article on “what are you doing” section of Linkedin (preferably from your company’s blog, or an article your prospects/clients will be interested in)
FacebookFacebook
If you are on Facebook:◦Be real and personable without being
TOO personal (create friends/family group for “TMI” information).
◦Invite clients/prospects, and interact with their daily lives.
If you are NOT on Facebook:◦Create a fake account◦Create list of top 5 interests, websites◦Follow their pages on FB to
experience
TwitterTwitter
If you are NOT on Twitter:◦Next time you Google a phrase, go
search also on Twitter: www.search.twitter.com, and see what comes up.
If you are on Twitter:◦Once a week, post a link to an article
that your prospects and clients would find meaningful.
◦Few times a week, retweet clients/prospects’ links; make comments on links. Be conversational!
Buzz12 resources:Buzz12 resources:
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You can download this presentation at www.slideshare.net/buzz12
