Business Transformation in Retail | DEEN Supermarkets

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Transcript of Business Transformation in Retail | DEEN Supermarkets

“From Strategy to Execution”

Jan Koen, ICT manager at Deen Supermarkets

Implementing change

From Strategy to Execution

Meat, meat products and fresh meals

From Strategy to Execution

Facts

Aanpassing

capaciteit

From Strategy to Execution

Facts

Facts

>8.000 Employees

>800.000 Customer visits per week

75 Stores

2 DC/ Warehouses

From Strategy to Execution

Facts

Webshop

Focus on fresh

Focus on promotions andcampaigns

Best Flower supermarket

Best Dutch retail employer

From Strategy to Execution

The story

IST

“Company in its current

state”

SOLL

“Company in its

desired state”

Market

Market development

Social and legal development B.T.P.

Alignment

Change management Market

Technical development

From Strategy to Execution

Increase customer satisfaction

Increase market share

The story

From Strategy to Execution

Goals

Improved time to market by increased agility

Increased efficiency of the daily operation

Less bleeding in projects, faster Business benefits

Implement changes to support more innovations

The story

From Strategy to Execution

Business Transformation Planning

Focus on Business needs

Based on a “ Business Transformation Framework”

Used an Enterprise Transformation Platform (Mavim) To define IT architecture (IST and SOLL) To support decision making Managing change (Governance) from IST to SOLL

Create a Business Transformation Plan

The story

From Strategy to Execution

The story

From Strategy to Execution

The story

From Strategy to Execution

Principles Principles Principles Principles Principles

Business

strategyCustomers Processes Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

The story

From Strategy to Execution

Business

strategieCustomers Processen Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

Principles Principles Principles Principles Principles

Organizational Focus

From Strategy to Execution

Business principles

Focus on customer loyalty

The creation of engagement

Improve efficiency and

effectiveness use of technology

efficient supply chain

The story

Business

strategyCustomers Processes Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

From Strategy to Execution

Business

strategieCustomers Processen Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

Customer relations Products

Schema: Landschap Informatiesystemen, maart 2010

SCOPE

Inkooporders

Logistiek &

Omzet

R&R

Rooster &

Realisatie

Winkel

Management

PROFITPersoneels

Informatie

Systeem

FIS

Financieel

Informatie

Systeem

LOCUS

Warehouse

Management

Systeem

INTERNETCSBSlagerij

Informatie

Systeem

KAKantoor

Automatisering &

Office

STORE

MATE

Kassa verkoop

systeem

CONSULIN

K

Verkopen per

product

Betaal middellen

Crossellling

Competenties

Inzet

kundig

personeel

Klanten

orders

Verkopen per

product

assortiment

Actie resultaten

Mails van

klanten

Hits,

aanbiedingen

Bestellingen

en leveringen

Houdbaarheid,

ingredienten ,

bereidingswijze

Klachten

The story

The story

From Strategy to Execution

Focus on

customer

loyalty

Develop new

customer

communication

Involve

customer in

product

development

Business

strategyCustomers Processes Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

From Strategy to Execution

Service Oriented Infrastructure

The story

The story

From Strategy to Execution

Customer

oriented

uptime

Customer

defined quality

Program

The story

From Strategy to Execution

Business

strategieCustomers Processen Data IT Infrastucture

Change

program

Products

Services

Organization Information

Applications

Candidate Projects

Candidate

Projects

Business

principles

2011

jan-11 feb-11 mrt-11 apr-11 mei-11 jun-11 jul-11 aug-11 sep-11 okt-11 nov-11 dec-11 jan-12 feb-12

PR02: Proces gericht ontwikkelen

PR01:Klantgerichte bedrijfsprocessen

PR03: Vergroten betrokkenheid pers.

PR04: Verbeteren communicatie klant

PR05: Standaardiseer interfaces IS

PR06: Implementeer ASL & BISL best practices

PR08: IS voor de informatie voorziening

PR07: Herzie

ICT functies

Approved

Projects

The projects

From Strategy to Execution

Provide insights in critical

processes and relevant

ICT objects

Follow training courses in ASL, BISL,

Architecture, BPM and APM

Organizing and arranging

BPM and APM

With use of tools like Mavim

Visio and SharePoint

The projects

From Strategy to Execution

Business proces management

Stakeholders Connected

Business Process

and Interfaces

Detailled Business

Processes

The projectsProcess-oriented system development

From Strategy to Execution

Application portfolio

Internal link to

Visio

Application

landscape SCOPE

(ERP)

Process landscape

SCOPE (ERP)

System landscape

Microsoft AX

From Strategy to Execution

The projectsProcess-oriented system development

The results

From Strategy to Execution

More effective use of IT

Increased efficiency

Higher success rate of projects

More time for innovations

Functional Requirements

Business Process

AS-IS

Applications

AS-IS

InterfacesAS-IS

Business ProcessTO-BE

Interface

Design

AX

Application

module

Interfaces

TO-BE

PAGINA

1 OF 6

DATUM

14-3-2014

GEREVISEERD

8-4-2014

Type of

FIT

Functional

Design

From Strategy to Execution

The present

SOLL

IST

Detailed Process

Requirements

Connected with

Process areas

Resource Planning

Type of fit/gap

The present

From Strategy to Execution

Novius Raamwerk en Rules Framework

(Veranderportfolio rapportage)

Impact of change: Insight and structure of strategic choices in the project

Business Approach: Process and role based Transformation Program

Integrated Solution: Establish connections and relationships between different components (Business drivers, BPM, APM, Infrastructure andrequirements)

24/7: Always the latest version of the ‘thruth’ online available

The benefits

Manage Governance: predictive timing, reduced risks, improved quality

From Strategy to Execution

Novius Raamwerk en Rules Framework

(Veranderportfolio rapportage)

Clear measurable goals and thourough preparation are key

Predefined Process Framework will help to speed up the implementation

Organisational Business Blueprint will accelerate the discussion, collaboration and adoption of change

Visualize and connect the business processes with the (complex) hybride application landscape

Lessons learned

Clear, up-to-date and understandable transition planning will keep theBoard’s buy-in

From Strategy to Execution

“We are on the road to

digital transformation”

Implementing change

From Strategy to Execution