Building and Maintaining a First-Class Business Reputation
Alan Stevens, The MediaCoach
Twitter: mediacoach
MediaCoach
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“People’s willingness to buy, recommend, invest in and work for a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products”
Kasper Ulf Nielsen, Executive Partner, Reputation institute
Five Techniques
Technique One
Seeing Opportunities
Technique Two
Creating Stories
Technique Three
Being Different
Technique Four
Creating a community
Technique Five
Being there
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Five Five Traps
Trap One
Using tragedy as advertising
Sent as a response to the Boston Marathon
bombing
Chicago plane crash, in which a child was
killed
Trap Two
Forgetting to turn off automated messages
A few hours before this tweet, a gunman entered cinema in
Aurora, Colorado and shot 82 people, 12 of
whom died
Tesco was in the middle of a scandal about horsemeat in
meat products
Trap Three
Not understanding how social media
works
Trap Four
Not monitoring fake brand sites
Trap Five
Forgetting that it’s SOCIAL Media
Five techniques
Five traps
Building and Maintaining a First-Class Business Reputation
Five techniquesOpportunities - Stories - Community - Different - Being There
Five traps
Building and Maintaining a First-Class Business Reputation
Five techniquesOpportunities - Stories - Community - Different - Being There
Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL
Building and Maintaining a First-Class Business Reputation