Business reputation march 2015
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Transcript of Business reputation march 2015
Building and Maintaining a First-Class Business Reputation
Alan Stevens, The MediaCoach
Twitter: mediacoach
MediaCoach
22
“People’s willingness to buy, recommend, invest in and work for a company is driven 60% by their perceptions of the company and only 40% by their perceptions of their products”
Kasper Ulf Nielsen, Executive Partner, Reputation institute
A few hours before this tweet, a gunman entered cinema in
Aurora, Colorado and shot 82 people, 12 of
whom died
Five techniquesOpportunities - Stories - Community - Different - Being There
Five traps
Building and Maintaining a First-Class Business Reputation
Five techniquesOpportunities - Stories - Community - Different - Being There
Five trapsTragedy - Automation - Understanding - Monitoring - SOCIAL
Building and Maintaining a First-Class Business Reputation
Thanks for listeningWeb : www.mediacoach.co.uk
Email: [email protected]: 020 8220 6919
Skype :mediacoachTwitter: mediacoach
LinkedIn : mediacoach