Business Proposals

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By: Usama Waqar Talal Hamza Roay Danish Fakhar Shah

OUTLINE

Need of a Proposal (why do we need a proposal) Definition Types Criteria for Proposals Writing Process

Prewriting Writing Rewriting

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Need of a Proposal

Proposals are a starting point for your Audience to understand your ideas by identifying the key issues, methods, sources of your plan to develop the project.

A proposal will help you complete your project because you have move ahead and made a plan.

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Definition and Types

Definition: A written offer from a seller to a prospective buyer. Business proposals are often a key step in the

complex sales process.Types:

Solicited and Unsolicited Business Proposals External and Internal Proposals

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Solicited and Unsolicited Business Proposal

Solicited Business Proposal

“Solicited” means “to be requested”.

When individual or organization completes a project, they’ll request that interested parties bid for the project i.e. submit a proposal because it was requested.

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Solicited and Unsolicited Business Proposal

Unsolicited Business Proposal

The one which is not requested.

At some point, your small business wants to do business with larger company.

A well written business proposal can win the hearts and minds of the targeted Audience.

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External And Internal Proposals

Internal Proposal

A proposal for a party within the organization such as boss of your company or government agency.

External Proposal

A proposal written for an individual or organization outside your organization.

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KINDS OF PROPOSAL

Grant Proposals - For funding proposals to all levels of government.

Business Proposals - For all types of business proposals

Technical Proposals - Research, academic, business and government

Project Proposals - For all types of projects - all sectors

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Writing Process 9

Prewriting Writing Rewriting

Writing Process

Prewriting

Examine your purposes.

Determine your goals.

Consider your Audience

Gather Data

Determine how the content will be provided.

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Writing Process

Writing

Review your rewriting

Organize the Data

Write using Sufficing Techniques

Format your writing according to the Criteria of Effective Proposals

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Writing Process

Rewriting Add Missing details Delete Wordiness Avoid Biased Language Simplify word usage Correct Errors Reformat your text for ease of access Enhance the Tone of your Proposal Review the Text

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Sample Proposal

A company named “Rocket Soft wares” build a computer software. This company wants to do business with a larger company. So this company writes a proposal to that company

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Criteria for Proposals

Basic Elements

Title Page Cover Letter Table of Content List of illustration Executive Summary Introduction and Discussion Conclusion

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Title Page for External Proposals

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Title Page for Internal Proposals 1

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Cover Letter

Your Cover Letter provides the reader an overview of what is to follow. It tells reader:

Why Are you writing?

What you are writing about (subject of the proposal)

When the action should occur?

Why that day is important?

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Cover Letter 18

Table of Content

Different Readers have different area of interest

Help the reader the section of their interest

Table of Content should be Accurate

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Table of Content 20

Abstract(or Executive Summary)

Abstract is a brief overview of key points

Abstract should focus on the following: The Problem necessitating your proposal Your suggested Solutions The Benefits

Avoid High tech terminology and Concepts

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Executive Summary22

List of illustrations

If your proposal contain figures or tables you should provide a List of illustrations

List should be Clear and Informative.

Don’t waste your and reader’s time by providing a poor list of illustration

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List of illustrations(example)

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Introduction and Discussion

Introduction should include two primary sections:

Purpose Problem

In Discussion section, you will sell your product, service and suggested solution

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Introduction 26

Proposal 27

Conclusion

Sum up your proposal

Provide your reader a sense of Closure

Be, specified. State amount and percentages

Can be made accessible through highlighting techniques

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Conclusion 29

Event ProposalFormat

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Event Proposal

Title Page Event Title Short Description of event Hook of event Event Exposure Logistics Budget Detail Registration Detail Conclusion

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Class ActivityGroup 1;Your group wants to organize a mega event in university, that will include all institution of Faisalabad, write proposal to directorGroup 2;You are planning to start a small business i.e. Coffee café, ice cream parlor etc. in Kohinoor City, write a proposal for the interested investors

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Thank You…..

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