Post on 28-Nov-2014
description
Report on New Business Plane
Prepared By MD. Rabiul IslamS.M. Ahsan HabibKazi MD. TanvirFatimaAltuf HossainMD. Amanullah AmanSanjida Jesmin Shimu
Introduction
Company NameLocationEntrepreneurPlanItemsWorker
Business Description
Location
Home delivery Foods are completely traditional.
Establish brand, loyal customers. Hygienic food
Product or Services
Target people
Design Plane
Products and Services
Grill Chicken = 120tk Chicken Roast = 80tk Korma = 50tk Kacchi Biriyani = 180tk Polao=70tk to 700tk Nihari = 50tk to 30Boti Kaba=30-150tkBakorkhani = 5tk to 30tk Naan Ruti = 25tk to 75tk
Khashir Chap = 70tk Koyel fry= 80tk per
piece Murog Polau =150tk to
300tk Tehari = 70tk to 200tk Halim= 50tk to 300tk Shik kabab =30tk to
150tk Tikya Kabab =10tk to
50tk Ruti = 5tk to 15tk
BUSINESS ENVIRONMENT
Industry Analysis:
Kacchi King is a start-up business that,
sell a wide range of products and services
provides best food items
To providing all of healthy products in one convenient location
CONTINUE
To achieve our objectives, we need near about 30 Lac TK. The initial capital will be used to obtain
One pick-up van2 delivery vehiclesPurchase the productsTo rent the floorTo bring utilities supplyTo decorate the shop
CONTINUE
Future product or service offering:
We will increase our item limit to supply product
According to the customers demand we will enhance our business
We will introduce more and different services according to customers say
CONTINUE
Competitive Analysis:
There are rarely any takeaway food shops in Bangladesh. And other than Old-Dhaka, there are no outlets where every famous items of Old-Dhaka are sold. Therefore, we are the first one to come up with this new food business, that Dhakaiya food under one roof. Yet, we consider Fakruddin as one of our competitors.
MARKET ANALYSIS
Target market:
we want to keep that flavor and quality exactly same and attract the new generation of our country. we come up with the idea of serving those types of food which are not harmful for their health at all.
Our target will be ,Officers with moderate incomeBusinessmen with high incomesPeople who lives in Banani, Gulshan People with high living standards
So our main target would be these group. If we could establish our brand and create loyalty customers then these customers can really prove to be profitable.
Competitive strategy
Michael Porter defines this strategy as the combination of three strategy presented in the below,
Cost Leadership
Differentiation
Future focus strategy
CONTINUE
Cost Leadership : To compete with the competitors we will follow lowest cost strategy. If we can collect our product from the main dealer than we can reduce our cost which will help us to keep our product price low.
Differentiation : As we are presenting a variety of Dhakaiya products, that definitely it will be a unique one for the present market. It will also help us to differentiate us from the competitors.
Future focus strategy : We choose the people from Old-Dhaka and new generation as our target customer along with all income groups.
Sales & Marketing Plan:
Marketing Mix 4P’s
Product
Price
Place
Promotion
Distribution Channel
Desired image & position in market
Product Forecast
Distribution Channel
Manufacturer
Retailer
Customer
Operational Plan:
Machinery & Equipment
Computers. Refrigerators. Air Conditioner. IPS. Water Filter. Wall Clock. Utensils. Music system. Credit card reader
Location and Layout:The shop is located in Banani road 11, the space is 200-300 sq ft. It is a multi storied building and easily accessible by anyone.
Financial, Risk Management & Loan Proposal Plan
Start-up SummaryThe retail outlet will be rented at one of
the target location Banani area.. Startup requirements will be financed through owner investments.
Continue
Year 2012 2013 2014 2015 20160
10
20
30
40
50
60
70
80
90
100
Chart Title
Financial objectives are
Other Objectives are
Making a sufficient profit within 5 years
Increase revenue day by day
Personal development by gaining profit
Contribute in social economy
Increase entrepreneurial interest by attaining higher position
Increase employment opportunity
Create opportunity for student to do a part-time job
Create Consciousness of the students for their health
Estimated expenses per monthName Amount(TK)
Electricity Bill 10000
Water Bill 1000
Staff-1 6000
Staff-2 6000
Telephone & Internet Bill 2000
Transportation 10000
Estimated Service Charge 2000
House Rent 6000
Driver-1 11000
Driver-2 11000
Driver-3 11000
Total 76000
The Financial Assumptions
Handling customers, estimates sales revenues and expenses are exaggerated.
Direct sale costs for projected product.
Revenues can't be ensured until the product do not get the market
Sources funds application
For the other expense amount needed approximately 30lack.
Get a loan from the bank and repay that loan gradually.
Executive Summary
Kacchi King specialized for food lovers.
Main purpose
Location
Executive Summary Continue
High customer satisfaction excellent service.
Friendly, fair, and enjoyable relationship with customers.
Serve all traditional food
Recommendation & Conclusion
For development in Bangladesh we need entrepreneurship.
Training facilities and proper evaluation can make the trip easier.
THANK YOU