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MOBILE GAMINGCOMPANY
Presented By:Anurag JainFM/11/012
Anubha Singh
HRM/11/006
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PREVIEW Introduction
Vision
Purpose
Objective
Business Idea
Benefits for customers Product
Price
Place
Promotional strategy Competitors
Management
Financial strategy2
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INTRODUCTION
Juex is a mobile gaming company specializing
in developing & marketing mobile games.
It provides high end single player & multiplayergames for existing and next-generation web-
enabled mobile phones.
We offer Mobile Entertainment in the bestpossible way to the clients.
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To bring state of the art single player &
multiplayer gaming to the world's mostprevalent and rapidly growing personal
computing platform the cell phone.
VISION
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PURPOSEBEHINDOURPLAN
Increasing the popularity of multimedia and smart
mobiles in youth.
To entertain people at any place at any time.
Interest in games of kids as well as of youngsters.
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OBJECTIVE
Having 20% of the market by 2015.
Total high end service quality.
To provide service on a single click.
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BUSINESSIDEA
Juex will offer high end game development
expertise to all its customers.
It realizes the varying needs of business, and sowill offer its customers with adapted solutions at a
reasonable cost.
It will be established in STP in Bengaluru.
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Cont.
We will hire extremely talented team of
professionals that give us the flexibility to deliver
customize solutions to our customers consistently.
Our primary focus will be service providers like-
Airtel, Vodafone, Reliance etc.
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Benefits
Entertainment
Sharp mind
Learning Knowledge
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Products/Services:
Mobile Games Development and Marketing
Web Designing
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PRODUCT PORTFOLIO:
Sports Games
Advert games (games which are based on a
storyline developed around a brand, for brand
promotion) Social awareness games (games developed and
distributed in order to create awareness about
certain social issues)
Crosswords Dictionary
Geographical contours games11
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PRICE
75 Rs. each game from download through VAS.
Initially, games will be sold to companies who
provide games download service to people.
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PLACE
Target Market :
World-wide (Internet)
Urban areas in India (Mobile)
Target Segment :
Kids
Youth
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PROMOTIONAL STRATEGY
Marketing Media
Sponsorship
Mobile operators Trail games
Banners and Posters
Audio promotions
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SELLINGTECHNIQUES
Mobile networks
Internet download
CDs
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COMPETITORS
Dhruva Interactive
Paradox
Mobile2Win
Trinket Media Limited Cellufun
Cosmic Games
Gameloft
Instantcom
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MANAGEMENT
Total workers :-17
IT Department :- 5 employees
Designing : 2 employees Marketing & Selling :- 6 employees
Finance :- 1 employee
Other staff :- 3 employees
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FINANCIAL ANALYSIS
Initial capital : 15 lakhs
Personal : 2 lakhs
Borrowings : 13 lakhs (Venture Capital)
Capital structure:-
Fixed capital : 8,10,000 Rs.
Working capital : 6,90,000 Rs.
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EXPENSE-REVENUEMODEL
Estimated expenses 64,91,000 Rs.
Estimated revenue -
Mobile operators : 54,00,000
Service provider : 14,00,00068,00,000
Estimated profit Revenue Expense
68,00,000 64,91,000
3,09,000 Rs.
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Dr. ESTIMATED PROFIT AND LOSS ACCOUNT Cr.
PARTICULAR AMOUNT(Rs.) PARTICULAR AMOUNT(Rs.)
TO COMPANY REGISSTRATION 10000 BY SALES 6800000
TO OFFICE RENT 600000
TO STATIONERY 20000
TO TELEPHONE EXPENSES 20000
TO ADVERSISEMENT EXP 200000
TO ELECTRICITY EXP 120000
TO INTERNET EXP 25000
TO MAINTENANCE EXP 50000
TO SALAREIS 5046000
TO WEB DESIGING EXP 150000
TO OTHER EXP 50000
TO DEP. ON FURNITURE 20000
TO DEP. ON SOFTWARE 30000
TO DEP. ON COMPUTER 150000
TO INCOME TAX 0
TO NET PROFIT 309000
6800000 6800000
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WORKING NOTE
Because of STP :-
Income tax exempt 100%
Power supply and internet at concessional rates
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BALANCE SHEET
LIABILITIES AMOUNT (Rs.) ASSETS AMOUNT (Rs.)
CAPITAL(1500000+309000) 1809000 FURNITURE 180000
COMPUTERS 100000
SOFTWARE 20000
BANK 209000
DEBTORS 1300000
1809000 1809000
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THANKYOU
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