Business PlanBP

Why coconut water?Why coconut water?

Company ProfileCompany Profile

VISIONVISION

MISSIONMISSION

INTRODUCTIONINTRODUCTION

Problem statement Problem statement

SolutionSolution

Opportunity & MarketOpportunity & Market

CONTINUE…CONTINUE…

Market SegmentationMarket SegmentationVariables Used for SegmentationVariables Used for Segmentation

1) Geographic variables1) Geographic variables

2) Demographic variables2) Demographic variables

3) Behavioral variables3) Behavioral variables

Target Market…Target Market…• Primary MarketPrimary Market

• Secondary MarketSecondary Market

MARKETING MIXMARKETING MIX

PRODUCTPRODUCTBRAND NAME: COCO FRSEH.

COCO FRESH in three flavors :-

Coco FRESH ( Normal )

Coco FRESH (Strawberry)

Coco FRESH ( Mango Flavors )

All Above Three are available in 180ml & 560ml with Tetra Packaging .

Warehouse(Unit)

Processing(Belgaum)

Warehouse(Belgaum)

Stalls and

Shops

Farmer

Customer

Transported by rented truck

Transport

Purchase

Transported by rented

truck

Coconut Water

Processing

TetraPacked Water

Processing of CoCofresh

Place… Place… • Why this location- Belgaum• Distribution Channel

Belgaum

Delhi

Mumbai

Within region

Manufacturer

WholesalesDistributor

Retail Distributor

Final Customer

PRICEPRICE 180 ml. - Rs. 18180 ml. - Rs. 18 560 ml. – Rs. 50560 ml. – Rs. 50

• PRICING POLICYPRICING POLICY

PROMOTIONAL IDEAS PROMOTIONAL IDEAS Tie up with local cinemas to increase our

branding.

Tie up with schools & colleges

Tie up with beauty, healthcare and fitness centers

Vending Machine

Use of Web Marketing

THE FACTORS INFLUENCING THE FACTORS INFLUENCING DEMAND OF OUR PRODUCTSDEMAND OF OUR PRODUCTS

PRODUCTPRODUCT LIFE CYCLE LIFE CYCLE

LEGAL FORMALITIESLEGAL FORMALITIES

- High consumer retention rate- High consumer retention rate - Great distribution - Great distribution NetworkNetwork- Competitive Advantage- Price- Competitive Advantage- Price - Well-health product- Well-health product- Natural Product- Natural Product

CURRENT COMPETITORS… CURRENT COMPETITORS…

Jain Agro foods Pvt. Ltd – BangaloreJain Agro foods Pvt. Ltd – Bangalore

(Karnatka).(Karnatka).

Sakthi Coir Export – CoimbatoreSakthi Coir Export – Coimbatore

(Tamil Nadu).(Tamil Nadu).

Pure Tropic Manufacture – Tiruppur Pure Tropic Manufacture – Tiruppur

(Tamil Nadu).(Tamil Nadu).

Sri Jayalaxmi foods – Ahemedabad(Gujarat).Sri Jayalaxmi foods – Ahemedabad(Gujarat).

Noval Products –Pondicherry Noval Products –Pondicherry

Strength

Adequate availability of raw materials. High consumer retention rate . Natural Product.

WeaknessSeasonal availability of fruits Brand acknowledgement Late entry into the market.

SWOT AnalysisSWOT Analysis

Opportunity Participation with a growing industry. Competitive advantage over carbonated soft drinks.Success of incredible India campaign

Threats Unstable government policiesRising Global Warming

•Training & DevelopmentTraining & Development

• Skills required Skills required

•SalariesSalaries

• SafetySafety

• Standard Working Environment Standard Working Environment

H.R. PRACTICES