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Transcript of Business Plan
Business PlanBP
Why coconut water?Why coconut water?
Company ProfileCompany Profile
VISIONVISION
MISSIONMISSION
INTRODUCTIONINTRODUCTION
Problem statement Problem statement
SolutionSolution
Opportunity & MarketOpportunity & Market
CONTINUE…CONTINUE…
Market SegmentationMarket SegmentationVariables Used for SegmentationVariables Used for Segmentation
1) Geographic variables1) Geographic variables
2) Demographic variables2) Demographic variables
3) Behavioral variables3) Behavioral variables
Target Market…Target Market…• Primary MarketPrimary Market
• Secondary MarketSecondary Market
MARKETING MIXMARKETING MIX
PRODUCTPRODUCTBRAND NAME: COCO FRSEH.
COCO FRESH in three flavors :-
Coco FRESH ( Normal )
Coco FRESH (Strawberry)
Coco FRESH ( Mango Flavors )
All Above Three are available in 180ml & 560ml with Tetra Packaging .
Warehouse(Unit)
Processing(Belgaum)
Warehouse(Belgaum)
Stalls and
Shops
Farmer
Customer
Transported by rented truck
Transport
Purchase
Transported by rented
truck
Coconut Water
Processing
TetraPacked Water
Processing of CoCofresh
Place… Place… • Why this location- Belgaum• Distribution Channel
Belgaum
Delhi
Mumbai
Within region
Manufacturer
WholesalesDistributor
Retail Distributor
Final Customer
PRICEPRICE 180 ml. - Rs. 18180 ml. - Rs. 18 560 ml. – Rs. 50560 ml. – Rs. 50
• PRICING POLICYPRICING POLICY
PROMOTIONAL IDEAS PROMOTIONAL IDEAS Tie up with local cinemas to increase our
branding.
Tie up with schools & colleges
Tie up with beauty, healthcare and fitness centers
Vending Machine
Use of Web Marketing
THE FACTORS INFLUENCING THE FACTORS INFLUENCING DEMAND OF OUR PRODUCTSDEMAND OF OUR PRODUCTS
PRODUCTPRODUCT LIFE CYCLE LIFE CYCLE
LEGAL FORMALITIESLEGAL FORMALITIES
- High consumer retention rate- High consumer retention rate - Great distribution - Great distribution NetworkNetwork- Competitive Advantage- Price- Competitive Advantage- Price - Well-health product- Well-health product- Natural Product- Natural Product
CURRENT COMPETITORS… CURRENT COMPETITORS…
Jain Agro foods Pvt. Ltd – BangaloreJain Agro foods Pvt. Ltd – Bangalore
(Karnatka).(Karnatka).
Sakthi Coir Export – CoimbatoreSakthi Coir Export – Coimbatore
(Tamil Nadu).(Tamil Nadu).
Pure Tropic Manufacture – Tiruppur Pure Tropic Manufacture – Tiruppur
(Tamil Nadu).(Tamil Nadu).
Sri Jayalaxmi foods – Ahemedabad(Gujarat).Sri Jayalaxmi foods – Ahemedabad(Gujarat).
Noval Products –Pondicherry Noval Products –Pondicherry
Strength
Adequate availability of raw materials. High consumer retention rate . Natural Product.
WeaknessSeasonal availability of fruits Brand acknowledgement Late entry into the market.
SWOT AnalysisSWOT Analysis
Opportunity Participation with a growing industry. Competitive advantage over carbonated soft drinks.Success of incredible India campaign
Threats Unstable government policiesRising Global Warming
•Training & DevelopmentTraining & Development
• Skills required Skills required
•SalariesSalaries
• SafetySafety
• Standard Working Environment Standard Working Environment
H.R. PRACTICES