Your Guide to Business Olympics:

Dress, S.W.O.T, and Story Boarding!

Mr. ElsesserMr. Hennings

November 2, 2011

Mrs. ColoeGuest Presenter &

Fashion Extraordinaire

• Judges will be grading your appearance

• You never get a second chance to make a good first impression. Your grooming and dress are important to putting your best foot forward.

• You might want to coordinate

your dress with your team members

• Suit with skirt appropriate length,

no miniskirts• Pants suit or skirt with blouse and

blazer• Pumps or appropriate business-like

shoes, closed toe and low heel• Stockings• Minimal jewelry• Don’t overdo perfume

• NO flip flops, sandals, sneakers, jeans, short skirts, jogging suits, tank tops, revealing clothing.

• Business suit

• Dress pants, shirt and tie, no bowties

• Dress shoes, dress socks

• Belt should match shoes

• Make sure dress shirt is neatly pressed

• Make sure you are clean shaven

No hats, sneakers, t-shirts or jeans

Last Minute Fashion Tips

• Make sure to try on your outfit BEFORE the event. If your clothing is too tight or too loose, don’t wear it.

• Remember your clothes are your image, check the mirror and see what the judges will see

The Marketing Mix

The Marketing Mix (4 P’s of your Marketing Plan)

• The Product• What is your app?

• The Price• What are you selling it for? • Why did you choose that price point?

• The Place• Which platforms will your app be available on?• How will you distribute your product?

• The Promotion• How will you express your app?

ALL About S.W.O.T.

• What is S.W.O.T?– Technique used for identifying and understanding:

• Strengths • Weaknesses• Threats • Opportunities

• Why do marketers use it?– Uncovers opportunities that can put you over the top. – By understanding the weaknesses of your business or product,

you can manage and eliminate threats that could “sink your ship.”

• So the bottom line is…– You can use the framework to craft strategies that can enable

you to distinguish yourself from competitors and be able to conquer your market.

How to Use S.W.O.T.• Strengths: – What advantages does your product feature (that others do not)? – What do you do to perfection (core competency/advantage)? – What do people in your market (or product users) see as your

most intriguing feature(s)? • Weaknesses: – What are people in your market (or product users) most likely

upset about (or wish was different)? – Which areas are lacking? (What could be improved?)– What should you avoid? – What factors make lose you sales (or make your product users not

buy and turn to a competitor’s product)?

How to Use S.W.O.T• Opportunities: – Where/What could be good opportunities facing you? – What were some of the things that happened that could be

further expanded and/or developed? – Do any of your strengths open up new possibilities or

opportunities for your product/business? – Can you create any opportunities by eliminating any of your

weaknesses?

• Threats: – What obstacles/challenges are you facing? – What is your competition doing that you should be worried about?

(What are the alternatives to doing nothing?)– Could any of your weaknesses seriously threaten your business?

End Result of S. W. O. T.How can this help your product?

How do you get from this…

To This…

The StoryboardShow the judges screenshots of the functionality of your app… what does each page look like???

Be sure to describe each screens function!

Be creative!Use a presentation

board

The Pop-Up AdvertisementUse your app’s tagline in your pop-up ad!

Get them to

upgrade from a

free trial… Be creative!

Or from a Lite

version to a

Full versionUse your experience!

We are here to help!

• E-mail us Anytime!– celsesser@smithtown.k12.ny.us– mhennings@smithtown.k12.ny.us– ccoloe@smithtown.k12.ny.us