Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding
Transcript of Business Olympics 2011 - Dress, Marketing Mix, SWOT and Storyboarding
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Your Guide to Business Olympics:
Dress, S.W.O.T, and Story Boarding!
Mr. ElsesserMr. Hennings
November 2, 2011
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Mrs. ColoeGuest Presenter &
Fashion Extraordinaire
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• Judges will be grading your appearance
• You never get a second chance to make a good first impression. Your grooming and dress are important to putting your best foot forward.
• You might want to coordinate
your dress with your team members
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• Suit with skirt appropriate length,
no miniskirts• Pants suit or skirt with blouse and
blazer• Pumps or appropriate business-like
shoes, closed toe and low heel• Stockings• Minimal jewelry• Don’t overdo perfume
• NO flip flops, sandals, sneakers, jeans, short skirts, jogging suits, tank tops, revealing clothing.
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• Business suit
• Dress pants, shirt and tie, no bowties
• Dress shoes, dress socks
• Belt should match shoes
• Make sure dress shirt is neatly pressed
• Make sure you are clean shaven
No hats, sneakers, t-shirts or jeans
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Last Minute Fashion Tips
• Make sure to try on your outfit BEFORE the event. If your clothing is too tight or too loose, don’t wear it.
• Remember your clothes are your image, check the mirror and see what the judges will see
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The Marketing Mix
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The Marketing Mix (4 P’s of your Marketing Plan)
• The Product• What is your app?
• The Price• What are you selling it for? • Why did you choose that price point?
• The Place• Which platforms will your app be available on?• How will you distribute your product?
• The Promotion• How will you express your app?
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ALL About S.W.O.T.
• What is S.W.O.T?– Technique used for identifying and understanding:
• Strengths • Weaknesses• Threats • Opportunities
• Why do marketers use it?– Uncovers opportunities that can put you over the top. – By understanding the weaknesses of your business or product,
you can manage and eliminate threats that could “sink your ship.”
• So the bottom line is…– You can use the framework to craft strategies that can enable
you to distinguish yourself from competitors and be able to conquer your market.
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How to Use S.W.O.T.• Strengths: – What advantages does your product feature (that others do not)? – What do you do to perfection (core competency/advantage)? – What do people in your market (or product users) see as your
most intriguing feature(s)? • Weaknesses: – What are people in your market (or product users) most likely
upset about (or wish was different)? – Which areas are lacking? (What could be improved?)– What should you avoid? – What factors make lose you sales (or make your product users not
buy and turn to a competitor’s product)?
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How to Use S.W.O.T• Opportunities: – Where/What could be good opportunities facing you? – What were some of the things that happened that could be
further expanded and/or developed? – Do any of your strengths open up new possibilities or
opportunities for your product/business? – Can you create any opportunities by eliminating any of your
weaknesses?
• Threats: – What obstacles/challenges are you facing? – What is your competition doing that you should be worried about?
(What are the alternatives to doing nothing?)– Could any of your weaknesses seriously threaten your business?
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End Result of S. W. O. T.How can this help your product?
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How do you get from this…
To This…
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The StoryboardShow the judges screenshots of the functionality of your app… what does each page look like???
Be sure to describe each screens function!
Be creative!Use a presentation
board
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The Pop-Up AdvertisementUse your app’s tagline in your pop-up ad!
Get them to
upgrade from a
free trial… Be creative!
Or from a Lite
version to a
Full versionUse your experience!