Post on 15-Jul-2015
Business Models in Education Bootcamp
Developed by Education Entrepreneurs & Modified by Josh Murdock professorjosh.com
● Instructional Designer
● Adjunct Professor - EdTech & Social Networking
● Startup Weekend Orlando Co-Organizer
● EdTech Orlando Co-Organizer
Josh Murdock@professorjosh
A diverse global community improving education through entrepreneurship
Action-based programs to support education entrepreneurs throughout their journey
+Bootcamps
Online Resources
Startup Digest Education
Summits
EducationEntrepreneurs.co
Objectives
● Use the business model canvas to describe a business model
● Think innovatively about a traditional business model
● Explain strengths and weaknesses of some business models in education
Agenda
● Welcome● Intro to the Business Model Canvas● Group Work on Canvas *● Challenges in Education● Some Trending Solutions● Guest Entrepreneur
Netflix (DVDs)
Convenience
No Late Fees
Suggestions
Large Library
Self-service / Automated
Netflix.com
Mailbox / DVD sleeves
USA Households
Film Buffs
Families
Mainstream Moviegoers
Monthly Subscriptions
Envelope Advertising
Facilities & Staff
Inventory Purchasing
Shipping & Postage
DVD Operations
Purchasing / Negotiation
Algorithm Development
Contracts
Suggestion Algorithm
DVD Inventory
Postal Service
Film / TV Studios
Manage Professional
NetworkTargeted
Recruiting and Advertising
Authentication & User Data
Brand & Talent Metrics
Self-service / Automated
Website & Mobile App
Sales Team
Internet Users
Recruiters/ Employers
Job Seekers
Software Developers
Premium Subscriptions
Talent Search, Advertising
Web Hosting / Infrastructure
Marketing & Sales
Product Development
Web Product Development
Talent Services & Analytics
User Data
LinkedIn Platform / API
Data Centers
Search Engines
Marketing Professionals
Sales Leads
Account Management
Nespresso
Nespresso Machines
Nespresso Pods
Acquire & Lock-in
Nespresso Stores
Phone / Mail / Website
Households
Businesses
Subscription Sales Retail SalesProduction Marketing &
Branding
Distribution
Production
Marketing
Patents
Brand
Machine Manufacturers
Coffee Growers
Nespresso ClubDistribution
RetailersProduction Facilities
The “Traditional” University
● Think of the university as a business
● Use Post-its to fill out canvas
● Use only one color Post-it
Please don’t write on the canvas!
10 Minutes
Innovate & Adjust
● Pick a box as a team (10 sec)
● What changes are needed to
support your innovation?
● Use a different color Post-it
10 Minutes
● Getting your
product in the
hands of customers
● Overcoming
bureaucracy
B2B Challenges in Education
Solutions
Direct to Consumer (B2C)
Advantages:● No Bureaucracy● Easier sale
Potential Pitfalls:● Smaller Market
Solutions: Freemium
Advantages:● Less Bureaucracy● Users become
advocates● Flexibility● Demonstrate
Traction
Potential Pitfalls:● Balance between
free & premium● Time spent on
non-paying customers
Show Your COMMUNITY Some Love
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EducationEntrepreneurs.Co
Friday April 17 - Sunday, April 19
Register: bit.ly/SWValencia2015
Valencia Faculty, Staff, and Students
ONLY