Business Intelligence

Fraser MacindoeSTCS Ltd. Gateshead

-££-

Putty!

So what is Business Intelligence?

Pervasive, Organisation Insight!

Pervasive Organisation Insight!

Give everyone the means to make good decisions

Needs Strategic Insight

Need Tactical Insight

Need Operational Insight

In 2008, BusinessWeek Research Services conducted a survey of 675 US and European Business Managers.

Over three quarters knew of decisions made, where insufficient information

directly led to the wrong decision being made!

In the same survey...

Over 60% admit to makingmore than half of their own decisions on ‘gut feel’ alone!

So how can we provide this Insight?

70

DATA

Context

INFORMATION

USEFULINFORMATION

Relevance100 !

So how can we provide this Insight?

70

DATA

Context

INFORMATION

USEFULINFORMATION

INSIGHT!

Relevance

Visualise/Present

!

So where do we get the initial data?

DATA

DATA

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PIFFLINGDATADATA

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INCONSEQUENTIALDATA

DATA

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OPERATIONALDATA

DATA

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DATADATADATA

DATADATA

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MINORDATA

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DATADATADATA

TRIVIALDATA

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RANDOMDATA

DATADATA

DATA

PETTYDATA

DATA

DATA

DATA

FRIVOLOUSDATA

DATADATA

DATA

DATA

DATA

USEFULDATA

USEFULDATA

USEFULDATA

DATADATA

DATA

DATA

DATA

DATA

DATA

DATADATA

MINORDATA

MINORDATA

PIFFLINGDATA

PIFFLINGDATA

PIFFLINGDATA

DATA DATA

TRIVIALDATA

RANDOMDATA

RANDOMDATA

MINORDATA

MINORDATA

DATA

DATA

DATA

DATADATA

USEFULDATA

DATA

DATA

DATA

DATA

DATA

DATA

DATA

USEFULDATA

USEFULDATA DATA

DATADATA

SALES

PRODUCTION

PURCHASING

It’s vital that you trust your data

Scotland Central Wales London South

Corporate

North

Cumulative Sales for North Region 2009-2010 (£ mill)

Cheadle TraffordLiverpool Newcastle Sheffield

A decent Business Intelligence solution will…

• answer your business questions

• allow better business decisions

• illuminate new questions to ask

• allow even better business decisions

A Business Intelligence solution must be…

• flexible

• intuitive

• pervasive!

A decent Business Intelligence solution should…