Post on 25-Jun-2015
description
Business Idea Presentation Template
Content• Introduction• Background• Objectives• Project/Product/Solution• Technology Architecture• Intellectual Property• Market Needs• Customer Value Proposition (CVP)• Competitiveness• Unfair Advantage• Marketing Strategies• The 4Ps of Marketing• Business Model• Summary – Call to Action
Introduction
• Title of the Project • Introduce Yourself• Introduce Management Team– Include key personnel– Emphasise directly related expertise and
experience
• Organisation Chart
Background
• State project / product / solution background
• State project stage – idea / proof of concept / prototype / product or solution
• Key sponsors [if any, and state type]
Objectives
• State the objectives of the project / product / solution
Project / Product / Solution
• Describe project / product / solution• Describe key features / uniqueness• Describe key benefits to customer
Technology Architecture• Technology (ies) need• Platform• How?• Software• Communications• Data• Middleware• Including …
– Technology partners– Support structure– Use of IP, licensing– SLAs
Intellectual Property
• Protecting IP– Patent, copy right, trademark, secret?
• How do you intend to profit from IP– Retain and use– License– Sell
Market Needs• Is there a market for the project / product /
solution?• Breakthrough / killer application /
improvement of product?• New innovative idea?• Replacement?• Cost Advantage?• Niche?• Describe the general business outlook [this
will demonstrate that you are in tune with the market]
• Market research data / statistics conducted or references
Customer Value Proposition (CVP)• Customer’s problem / want / need• How customer satisfaction will be met• Why customer will be compelled to buy
from you• Equalise the value / price equation• CVP examples:– Small corner shop – small selection of goods,
convenient location, convenient opening times, local friendly & personal service
– IT company – cost efficiency, robustness, secure, speed
Competitiveness
• Identify project / product / solution competitive advantage vs– Direct competitors– Indirect competitors
• Identify project barriers vs competitors• Demonstrate your ability to maintain a
Sustainable Competitive Advantage– Superior value … that …– Endures over time?
Unfair Advantage• Your unfair advantage(s)• Why & how?• Competitive strategy• Examples of unfair advantage– Ikea
• Stylish quality furniture, unique and fun buying experience, knockdown format, affordable
– Dell• Uses leading-edge, supply chain management, real-
time inventory (zero obsolescence), customisation, passes efficiency and cost reductions to clients
Marketing Strategies• Market segmentation• Market research• Go-To-Market Strategy• Marketing plan - Advertising & Promotions ( A & P) - Collaterals - Distributorships - Partnerships - Direct Sales• A signed contract will be a strong selling point• Marketing personnel – key – hire if need be
The 4 Ps Of Marketing
• Product – properties of your product• Price – right price & value• Place - availability• Promotion – informing and creating
an interest in customers in a way they understand
Business Model• How does the business make money?
– Direct sales?– Lease?– Subscriptions?– Build & Transfer?– BOT?– Build, Operate– Maintenance? Etc …
• How do you compensate your channels?– Commission?– Mark-up?– Maintenance? Etc …
Summary - Call To Action
• Re-state your needs / requirements to commercialise idea
• Acknowledge / thank for input