Sunil Chandra Saha

sunilchandrasaha@gmail.com

Lecturer- IMT Ghaziabad CDL

Work ex:

Bharti Airtel, Aditya Birla MFL, Bestseller India, Network 18

Healthcare Start Up- Spinalogy Clinic

A

B

A

Secondary communication (including indirect cues) about how a piece of information is meant to be interpreted.

D

D

8

9

10

11

Which writing style characterizes the memos?InformalFormalImpersonal tone.Neutral

In circular letters personal interest is created by using the word -----------------.

youour customersevery bodydear customers

12

13

Informal reports are usually short messages with natural, casual use of language. The internalmemorandum generally can be described as an informal report

You are requested…

Case Study 1

Science of Persuasion

Attached is the case study for your reference.https://www.youtube.com/watch?v=cFdCzN7RYbw: This video talks about the art of persuasion and negotiation that mostly people lack in.

4. CONSENSUS

Point to persuade is to Show What Others Have done

OTHERS who are Similar

5. LIKING

Similar

Compliments

Genuine

Before You start Business

Cooperate

Leads to Agreement

6. CONSISTENCY

Written

Voluntary

Commitments

Employing ETHICAL WaysCOST EFFECTIVESmall and Practical

1. RECIPROCATION- What Was Given >>> HOW it Was Given- KEYS

> First to Give> Personalized> Unexpected

2. SCARCITY-Communicate Benefits- Convey What’s Unique- Communicate What people stand to lose

3. AUTHORITY- Knowledge- Appearance- Credibility

> Can Be Outsourced

SCIENCE OF PERSUATION

Questions What are the ways and mediums to communicate SCARCED

RESOURCE in business to prospective customers?

State examples and Give Media Involved

Authority which Comes From Appearance – Give Any Business Examples Which You May have Encountered

How effective AUTHORITY to say YES

In case you have to employ the SCIENCE of PERSUATION in your Job/ Business, What can be the sequence in which you would Like to Follow the 3 Sciences. Set Priority

SCARCITY

CONSENSUS

CONSISTENCY

AUTHORITY

CASE STUDY 2

https://www.youtube.com/watch?v=Gaj3Xl9vascThis video talks about body language and tricks that we can use to get more information from people.

Case 2:BODY LANGUAGE (visual) TOOLS CASE STUDY

Head Tilts

Head tilt on side: passive

Head tilt fwd: Aggressive/ Assertive

3 Second Look

Information Gathering

Head forward

Calm for 3 second

No Head movement

• Danger Phrases

– We Need to Talk

– What’s Wrong With You

– Do You Want / Need

– No Problem/ Not A Problem

• Power Phrases

– I need Your Help with a Tilt of Head Sideways

– What’s Bothering You

– Would you Like

– You’re Welcome

Video 2 Cont. Passive Aggressive people: Upfront Confrontation

Sniper: Comments Wrapped in Humor

Challenger

Are You Trying To… with head tilt forward

Interesting- What made you think that way

3 Second Look

• Communication: Freedom to Speech

Questions Which kind of Body Language you would like to keep in

business environment

w.r.t. Passive, Active, and Passive Aggressive in percentage: Passive, Active, and Passive Aggressive: 30: 50: 20

Passive, Active, and Passive Aggressive: 25: 75: 0

Passive, Active, and Passive Aggressive: 40: 40: 20

And Why?

How 3 Second Look will be used in Business Communication: Give Examples in Case You are a Business Manager

Thank You

Sunil Sahacandidreviewstreet.com

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