Kookaburra Homes BUSINESS BASICS

1. About Me | Why I’m A Mentor

2. About Our Business | Kookaburra Homes

3. Starting A Business

4. Marketing Your Business

5. Q&A

01.ABOUT Me Steven Walker

01. Why I’m A Mentor

02. ABOUT Our Business Kookaburra Homes

2a. About Our Business

Custom Home Builder

Locally Owned & Operated

Murray Bridge, Mount Barker & Adelaide

40 Full Time Staff & Over 150 Sub-Contractors

2014/2015: $6.7 Million in Sales

2019/2020: $44 Million in Sales

2b. Recent Achievements

03. Starting a Business

3a. Starting a Business

3 Questions You Need to Ask Yourself

Who is your CUSTOMER?

Who is your COMPETITOR?

What is your POINT OF DIFFERENCE?

3a. Starting a Business | Kookaburra Homes

Who is our CUSTOMER? Second – Third Home Buyers

Murraylands & Adelaide Hills Regions

Who is our COMPETITOR?Metricon | Sarah Homes | Rivergum Homes

What is our POINT OF DIFFERENCE? Superior After Sales Service & Communication

High Quality Product & Inclusions

Extensive Product Range

A Real Want to Help the Community Around Us

3a. Back it up

3b. SWOT ANALYSIS

STRENGTHS

What are my strengths?

WEAKNESSES

What are my weaknesses?

OPPORTUNITIES

What are my opportunities?

THREATS

What are my threats?

3b.SWOT ANALYSIS | Kookaburra Homes

STRENGTHS

What are our strengths?

• High quality product • Staff• Loyal trade base • Customer service & communication• Ability to adapt quickly to the market conditions• Ability to build all over the state• Customer reviews

WEAKNESSES

What are our weaknesses?

• Financial restraints (restricting growth)• Marketing spend when compared to our larger

competitors • Lack of ability to display product• Processes and procedures• Purchasing power

OPPORTUNITIES

What are our opportunities?

• Market share in high growth areas in South Australia due to large, loyal trade base

• Working with local and national suppliers on new product to continue to be innovative

• Utilising virtual reality software to create a leading edge online home visualiser tool

THREATS

What are our threats?

• Competitors entering our key growth areas • Competitors producing a similar product • Facebook and similar social media platforms no

longer being relevant to the market• Competitors recognising the value of social media

advertising over traditional media• Global and national economic crisis (COVID-19)

04.Marketing Your BusinessSocial Media & Website Engagement

4a. Social Media –Why It’s So Effective

• Extremely Cost Effective Medium

• Large Potential Reach

• A Captive Audience

• Opportunity to Target A Very Specific Audience

• Ability to Measure & Track Your Return on Investment

4b. Social Media Growth

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Facebook Followers

4c. Social Media Engagement

4c. Social Media Engagement

4d. Social Performance

Total Reach = 36,851 People

Post Clicks = 14,875

Photo Views = 9,762

Website Link Clicks = 1,039

Other Clicks = 4,074

Total Reactions, Comments & Shares = 949

Total Spend = $180

Cost Per Click= $0.01

4d. Social Performance

Total Reach = 65,473 People

Post Clicks = 14,463

Photo Views = 6,913

Website Link Clicks = 989

Other Clicks = 6,561

Reactions, Comments & Shares = 1,426

Total Spend = $150

Cost Per Click= $0.01

4d. Social Performance

Facebook | Competitor Analysis

- Consistent leader in terms of engagement, next to Metricon, a

national brand with over 70K more facebook followers.

- We are the consistent market leaders in terms of growth (Increase

of Facebook Likes each week)

4d. Social Media Performance

Facebook Advertising

Total Annual Spend (July 2019 – July 2020)

$18,000

Total Reach 478,234

Average Cost Per Person Reached $0.04

Total Engagement(clicks, likes, reactions, shares)

250,358

Average Cost Per Engagement $0.07

4d. Social Performance

Facebook Advertising

Monthly Spend $1,500

Average Monthly Leads 58 Leads

Average Cost Per Lead $25

4e. Website Growth

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2015 2016 2017 2018 2019 2020

Average Monthly Website Users

Avg. Users

4e. Website Growth

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2015 2016 2017 2018 2019 2020

Average Monthly Website Leads

Avg. Leads

05. Q&A