Canara Bank –

Home Loan TVC

TVC opens on a black and white scene as we hear a sad tune on a flute, playing in the

background. In this scene we see a girl standing outside her old, dilapidated flat.

When suddenly, we hear a thundering Voice Over :

Kya aap yeh scene badalna chahti hain?

As this is said, a giant hand holds up a coloured picture of a beautiful new bungalow

complete with a security guard and a cute dog. The coloured picture covers up the

old building and sits perfectly in place within the black and white background.

The girl nods her head, to answer the VO’s question with a yes.

We now turn our attention to the flute player who has been playing the

sad tune in the black and white background.

The VO thunders: Ab na rahegi baans aur na bajegi basuri.

The big hand picks up the annoying flute player and throws him in a giant dust bin.

CAN HOME LOAN

The giant hand now pulls up a white card with the words ‘Can Home Loan’

and places it the girl’s hands.

VO: Toh yeh lo Canara Bank ka Can Home Loan.

The giant hand then places another white card with the words

‘Affordable Home Loans’ on it.

VO: Aur pao affordable home loans, …

AFFORDABLE HOME LOANS

Followed by another white card with EMI information.

VO: easy EMIs pe.

EASY EMIs

VO: Toh ab batao? Apni picture badal sakte ho?

The girl smiles and nods confidently while saying: I Can.

In the last shot, we see the corners of the frame dissolving and the colour spreading

to the entire picture as the girl stands in front of her beautiful new bungalow.

VO & Super :