Post on 19-May-2015
description
Building Relationships Through Social Networking
Betsy FanningAIIM
How are you building and maintaining relationships with your customers and colleagues?
Customers are important to the success of our business…
How can we foster those customer relationships?
Social Networking Tools can help…
What is Social Networking?
According to AIIM’s Enterprise 2.0 Community:
social networking is the dynamic "relationship" (friend, co-worker, family, employer, etc.) building, social networking is foremost about person-to-person connections, and not necessarily "community" or collaboration. Without being linked or integrated into a communication platform (e.g., discussion forum), the value of being able to use the established network is harder to achieve, as discussions are taken out of context into another channel. Facebook and LinkedIn are prime examples of consumer-facing Social Networking sites.
Source: AIIM Enterprise 2.0 Wiki Glossary
How is your organization approaching social networking?
What is your organization's current approach to Social Technologies?
Adoption
Its use is discouraged
No specific project but some rogue usage
Ad hoc usage in several areas or departments
Beginning to form a strategy for targeted usage
Partially implemented but not enterprise-wide
Actively used throughout
0% 5% 10% 15% 20% 25%
Restricted
Encouraged
10+ employees (656)
Comparing non-use between PERSONAL and BUSINESS life?
Comparison – non-users
All respondents (785)
PERSONAL BUSINESSYouTube Discussion Forums
SMS/Text Messaging Wikis
Discussion Forums Blogs
Blogs Instant Messaging
Wikis LinkedIn
Instant Messaging SMS/Text Messaging
LinkedIn RSS
Podcasts Corporate Social Networking
FaceBook Podcasting
RSS YouTube
Other social networks Social Voting/Ranking
Chat rooms Chat rooms
Social Voting/Ranking FaceBook
Twitter Mashups
Mashups TwitterSecondLife SecondLife
LessUsed
Comparing Contributor-use between PERSONAL and BUSINESS life?
Comparison - contributors
All respondents (785)
PERSONAL BUSINESSSMS/Text Messaging Instant Messaging
Instant Messaging SMS/Text Messaging
FaceBook LinkedIn
LinkedIn Wikis
Discussion Forums Discussion Forums
Blogs RSS
RSS Blogs
Other social networks Corporate Social Networking
Twitter Twitter
YouTube Podcasting
Wikis Chat rooms
Podcasts FaceBook
Social Voting/Ranking Social Voting/Ranking
Chat rooms Mashups
Mashups YouTubeSecondLife SecondLife
UsedMoreas a
Contributor
How important is social networking to your organization?
Imperative
Significant
Average
Minimal
Not at all
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
2008
2009
In your view, how critical is Enterprise 2.0 to your organization’s overall business goals and success?
Importance of Enterprise 2.0
10+ employees (656)
54% of organisations
considerEnterprise 2.0
to be important
Cf: 44% in 2008
We are well aware of it and actively addressing it
We are aware of what it could do but are not addressing it
Vaguely familiar with the concepts
No clear understanding of what it is or what it could do
0% 10% 20% 30% 40% 50%
2008
2009
How would you describe the understanding of Enterprise 2.0 in your organization?
Importance of Enterprise 2.0
All respondents (785)
25% of organisations are doing something
about it
up from 13%
Why should your organization consider social networking?
Which THREE of the following would you say are the key drivers for Enterprise 2.0 in your organisation?
Drivers for Enterprise 2.0
Knowledge share
Collaboration
Responsiveness
Better use of shared knowledge
Increased collaboration
Faster communication
Increased agility/responsiveness
Reduced travel costs
Brokering - bringing together people and expertise
Reduction of IT costs
Increased innovation and reduced Time-to-Market
0% 20% 40% 60% 80%
10+ employees (656)
In your organization, which departments are STRONG users of Enterprise 2.0 functionality?
Drivers - departments
The geeks are in the lead
But 21% use it for viral marketing
IT
Marketing
Other operations
Training/membership/projects
Customer Support
Customer Communications
R&D
Sales
Human Resources
All departments
Admin
Finance
Legal
No one uses it
0% 10% 20% 30% 40% 50% 60% 70% 80%
10+ employees (656)
Which group is the PRIMARY driver of Enterprise 2.0 in your organization?
Drivers – people
Driven from bottom up not top
down
Users
IT Managers
CIO/CTO
Senior/Executive Business Managers
Mid-Level Business Managers
CEO
0% 5% 10% 15% 20% 25% 30% 35%
10+ employees (656)
How ready is your organization for Social Networking Technologies?
Enterprise 2.0 Readiness• Culture
– Propensity for success or failure– Measuring change management
• (Business) Strategy– Putting the E in Enterprise 2.0– ROI fundamentals– Beyond a pilot– Competitive edge
• Technology/Infrastructure– Aligned with and support goals and objectives– Bolsters culture– Changes culture
Technology Culture
Strategy
Where should you start when considering Social Networking Technologies?
Getting Started• Formulate a plan and business case
– Impact on productivity– Impact on company’s reputation
• Research the marketplace• Determine where to focus efforts• Determine how you will measure your success/efforts and monitor• Engagement – Building the community
– Engage the correct people in the organization– Let your community do the talking– Listen, observe and identify relevant content
• Develop policies• Train organization on plan, tools and policies• Get started
How will your organization embrace Social Technologies? When?
http://www.aiim.org/premium
AIIM is here to help you with Social Technologies…
http://www.aiim.org/premium
AIIM has done all the work for you. We have researched and gathered the best information into one document.
http://www.aiim.org/premium
• Guidance from the AIIM Enterprise 2.0 Community on Planning and Implementing Social Networking
• Questions from Doculabs to ask your organization as you bring social technologies in
• Questions to ask your social technologies vendor as you choose the technologies you want to use
• …and more wisdom from the AIIM Enterprise 2.0 Community to help you …
What will you find in this toolkit?
http://www.aiim.org/premium
How can you get this Social Technologies Toolkit?
http://www.aiim.org/premium
Are you an AIIM Professional Member?
You get it free! Download your copy today at…..
http://www.aiim.org/premium
Not an AIIM Professional Member?
You have two choices:
1. Join AIIM as a Professional Member for $125 and receive the Social Technologies Toolkit and all the other toolkits and tools.
2. Buy the Social Technologies Toolkit for $99.
http://www.aiim.org/premium
Visit http://www.aiim.org/premium and Join today to start receiving your AIIM membership benefits!
What do you get for your annual $125 dues?
• Checklists, Guides, & Templates– ECM Request for Proposal
(RFP) Template– How to Get the Most from
Your RFP Guide– OCR Checklist– ECM Checklist– Email ROI Calculator
• Discounts on AIIM Certificate Training Programs
• Specially Designed Free Essential Training Courses
• ECM Toolkits– Social Technologies – Records Management 2010– Web 2.0– Business Process
Management– Change Management– Accelerating Compliance…many more….
AIIM Professional Member Benefits
We are looking forward to welcoming you as an AIIM Professional Member!