Building Engaging Customer Experiences Powered by MongoDB

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This presentation discusses the challenges many organizations face in providing fine-grained personalization, and how a modern database like MongoDB can be used to help businesses better leverage the data they already have in separate systems by making meaningful connections and creating interactions of value.

Transcript of Building Engaging Customer Experiences Powered by MongoDB

Building Engaging Customer Experiences Powered By MongoDB

Presented By: Alaaeldin El-Nattar EVP Client Services Rivet Logic Corporation

May 2014

Who We Are

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•  Award-winning Professional Services Focused On: •  Portals •  Web Content Management •  Digital Asset Management •  Social Intranets/Extranets •  Mobile Applications

•  Platinum Partners for Leading Open Source Software:

Rivet Logic Overview

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•  Headquartered in Reston, VA •  Regional Offices in Boston, New York City,

Dallas, Los Angeles •  Near-shore Development Center in Costa

Rica •  Founded in 2005 •  70+ employees and growing

Rivet Logic Overview

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•  MongoDB implementation partner for 2+ years

•  Helping organizations build enterprise solutions powered by MongoDB –  Kick-start Package –  Tailored Proof of Concept –  Full Implementations

•  Innovating with MongoDB in the open source community through contributions –  Crafter Social –  Crafter Profile

Rivet Logic and MongoDB

What do organizations need?

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Increase Adoption

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Increase Customer Retention

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Capitalize on Human Creativity and Innovation

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Create Personalization via Targeted High Quality Content

OK, so what’s the problem?

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Technology Is Limiting

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Customer/Employee Data is Silo’d in Disparate Systems

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We’re Not Using the Data We Have Effectively

So what are organizations doing today?

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Commenting Engines

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Standalone content apps (forums, blogs, wikis)

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Traditional Databases

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BI Tools

What’s missing?

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View of customer data is not holistic

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Interactions don’t carry over across different applications

Pillars of a good solution

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•  Technology agnostic

1. Flexibility

•  Reinvent without affecting infrastructure

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2. Scalability

Without Losing

Performance

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3. Visibility

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4. Insight

Case Study AT&T Wireless Online Development Center

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http://developer.att.com

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•  Existing applications are not being heavily utilized –  Blogs –  Forums

•  Finding interesting content is not easy –  Search vs Discovery

•  Collaboration value is dispersed

Challenge

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•  Create a holistic coherent view of user generated content

•  User feedback that carries over from one application to another…seamlessly –  Virtual forums

•  Maintain a dynamic customer profile

Solution

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Technology

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Crafter Social / Crafter Profile

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Crafter Social / Crafter Profile

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Crafter Social / Crafter Profile

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How It Works - BEFORE

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FORUM

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How It Works - AFTER

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VIRTUAL FORUM

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Crafter Profile

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•  With MongoDB we have –  Flexibility - Create new apps without revisiting

infrastructure –  Scalability - We can store large amounts of data and

query without hurting performance –  Visibility - Data is structured in an intuitive way

allowing easy translation from raw data to something actionable

–  Insight - Flexible data structures and queries pave the way for creativity and innovation

MongoDB Is An Enabler

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Questions?

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Learn More…

rivetlogic.com

blogs.rivetlogic.com

facebook.com/rivetlogic

youtube.com/rivetlogic

twitter.com/rivetlogic