Building Emotional Measurement Tool for iOS Calendar

on Smartphone Platform in China

Angeline

Carol

Charlene

JayceeFirefly

Literature Focus Group Survey Conclusion Literature Review

Hierarchical Model of Consumer Emotions

(Laros and Steenkamp,2005)

Literature Focus Group Survey Conclusion Literature Review

Hierarchical Model of Consumer Emotions

(Laros and Steenkamp,2005)

Literature Focus Group Survey Conclusion Literature Review

Interest, enjoyment, surprise, distress (sadness), anger, disgust, contempt, fear, shame/shyness, guilt

Izard’s fundamental emotions(1977)

Plutchik’s primary emotions(1980)

Fear, anger, joy, sadness, acceptance,

disgust, expectancy, surprise

Storm and Storm (1987)

Positive terms without interpersonal reference: comfortablePositive terms with interpersonal reference: sentimental, gratitudeNegative terms: offendedTerms related to activity, passivity and cognitive states:

boredom, confidence, dependence

Literature Focus Group Survey Conclusion Literature Review

Literature Focus Group Survey Conclusion Literature Review

Positive Emotions Negative Emotions

Fulfillment ContentmentPeaceful EncouragingOptimism HappinessRelief ThrillLove Warm-heartedPride ConfidenceSurprise AcceptanceDependence GratitudeInterested Comfortable

Anger FrustrationUnfulfillment EnvyNervousness AfraidHelpless GuiltDepression MiseryAshamed EmbarrassmentHumiliation DiscontentOffended SentimentalBoredom Disgust

18 positive emotions + 18 negative emotions =

Our Emotion Set

Literature Focus Group Survey Conclusion Literature Review

積極情感 消極情感有成就感 滿意平和 倍受鼓舞樂觀 開心舒心 激动迷恋 體貼有優越感 自信驚喜的 能接受依賴 感激感興趣 舒服

生氣 沮喪未得到满足 羡慕焦慮 害怕無助 愧疚情緒低落 痛苦羞愧 尴尬被嘲弄 不滿意被冒犯 多愁善感無趣 討厭

Literature Focus Group Survey Conclusion Literature Review

1st Round Focus GroupEnlarge emotion set with participants’ wordings Step 1: Recall memory( postive & negative)

View change from month to year select calendars you want to appear

Literature Plan Event Reminder Check time

Add calendar eventSet duration of an event 

Literature Plan Event Reminder Check time

Birthday Reminder Invitation ReminderAlert Time

Literature ReminderPlan Event Check time

Step 2: Select 8 emotions &Explain why with related experiences

Literature Focus Group Survey Conclusion Literature Review

1st Round Focus GroupsEnlarge emotion set with participants’ wordings

Emotion FG11

FG12

FG13

FG14

FG15

FG21

FG22

FG23

FG24

FG25

FG31

FG32

FG33

FG34

FG35

Total

生氣 1 1

沮喪 1 1 2

未得到滿足 1 1 1 1 1 1 6

羡慕 1 1

焦慮 1 1 1 3

害怕 1 1

無助 1 1 2

愧疚 1 1 2

情緒低落 1 1 2

被嘲弄 1 1

不滿意 1 1 1 1 1 1 1 1 8

冒犯 1 1 1 3

多愁善感 1 1

無趣 1 1 1 1 4

討厭 1 1 2

痛苦 0

内疚 0

尴尬 0

有成就感 1 1 1 1 4

滿意 1 1

Emotion FG11

FG12

FG13

FG14

FG15

FG21

FG22

FG23

FG24

FG25

FG31

FG32

FG33

FG34

FG35

Total

平和 1 1 1 1 3

备受鼓勵 1 1 1 1 4

樂觀 1 1 2

開心 1 1 2

舒心 1 1 1 3

激動 1 1

迷戀 1 1

體貼 1 1 1 1 3

優越感 1 1 1 3

驚喜 1 1 1 3

能接受 1 1 1 1 1 1 1 1 1 1 1 1

依賴 1 1 1 1 1 1 1 6

感激 1 1 1

感興趣 1 1

舒服 1 1 1 1 1 4

自信 0

+困惑的

+ 煩惱的

+有序的+煩擾的

+遺憾的

+不可信賴的

+無可奈何的+困惑的

+ 疑惑的+ 值得信赖

+ 疑惑的

＋遺憾＋疑惑

＋遺憾＋困惑＋有序

＋疑惑＋有序＋煩擾

＋困惑＋有序

＋遺憾＋疑惑

痛苦 Miserable内疚 Guilt尷尬 Embarrassed自信 Confident

 

Remove Add Revise

未得到滿足→沒有成就感疑惑 Confused遺憾 Pity麻煩 Troubled有序 Organized煩擾 Annoyed無可奈何 Compelled 值得信賴 Trustworthy

unfulfilled

Literature Focus Group Survey Conclusion Literature Review

identify their top 8 emotions again

生气 沮丧 没有成就感 羡慕 焦虑 害怕 无助 情绪低落 内疚 被嘲弄 不满意 冒犯 多愁善感 无趣 讨厌 有成就感 满意 平和 备受鼓舞 乐观 开心 舒心 激动 迷恋 体贴 优越感 惊喜 能接受 依赖 感激 感兴趣 舒服 遗憾 疑惑 麻烦 烦扰 有序 无可奈何 值得信赖

2nd Round Focus Group

8Core Emotions

Emotion FG11

FG12

FG13

FG14

FG15

FG31

FG32

FG33

FG34

FG35

FG21

FG22

FG23

FG24

FG25

Total

生氣 1 1

沮喪沒有成就感 1 1 1 1 4

羡慕 1 1

焦慮 1 1 1 3

害怕 1 1

無助 1 1 1 1 4

情緒低落 1 1

尷尬 1 1

不滿意 1 1 1 1 1 1 1 7

冒犯 1 1 2

多愁善感無趣 1 1 1 1 1 1 1 7

討厭 1 1

有成就感 1 1

滿意 1 1 2

平和 1 1 1 1 4

倍受鼓勵 1 1

Emotion FG11

FG12

FG13

FG14

FG15

FG31

FG32

FG33

FG34

FG35

FG21

FG22

FG23

FG24

FG25

Total

樂觀 1 1 2

開心 1 1

安心 1 1 2

迷戀 1 1 2

體貼 1 1 1 1 1 5

優越感 1 1

自信 1 1

驚喜 1 1 1 1 1 1 6

能接受 1 1 1 1 1 1 1 1 1 9

依賴 1 1 1 1 1 1 1 7

感激 1 1

感興趣 1 1 1 1 4

舒服 1 1 5

遺憾 1 1 1 1 1 1 1 7

疑惑 1 1 1 1 1 1 1 1 8

麻煩 1 1 1 1 4

煩擾 1 1 2

有序 1 1 1 1 1 1 1 1 8

無可奈何 1 1 1 1 1 5

值得信賴 1 1 2

Core Emotions

8能接受 (acceptance) 9疑惑 (confused) 8有序 (organized) 8遺憾 (pity) 7依賴 (dependence) 7無趣 (boredom) 7不滿意 (discontent) 7驚喜 (surprise) 6

Literature Focus Group Survey Conclusion Literature Review

生气 沮丧 没有成就感 羡慕 焦虑 害怕 无助 情绪低落 内疚 被嘲弄 不满意 冒犯 多愁善感 无趣 讨厌 有成就感 满意 平和 备受鼓舞 乐观 开心 舒心 激动 迷恋 体贴 优越感 惊喜 能接受 依赖 感激 感兴趣 舒服 遗憾 疑惑 麻烦 烦扰 有序 无可奈何 值得信赖

Literature Focus Group Survey Conclusion Literature Review

Develop Questions:Section 1: Using Behavior of iOS Calendar: Frequency & IntensitySection 2: 8 Emotion questions &1 expectation question (explain why with related experience)Section 3: Demographic, such as age, gender, education ,occupation.

Develop Scales:4-point Likert scale involving 1=Strongly Disagree, 2=disagree, 3=Agree and 4=Strongly agree

Rank Emotion Percentage

No.1 Acceptance 60%

No.2 Confused 53.3%

No.2 Organized 53.3%

No.4 Pity 46.7%

No.4 Dependent 46.7%

No.4 Bored 46.7%

No.4 Discontented 46.7%

No.8 Surprised 40%

Rank Emotion

No.1 Acceptance

No.2 Pity

No.3 Organized

No.4 Discontented

No.5 Bored

No.6 Confused

No.7 Dependent

No.8 Surprised

Literature Focus Group Survey Conclusion Literature Review

Focus Group Result Survey Result

Literature Focus Group Survey Conclusion Literature Review

Emotion Mode

Confused 3

Organized

3

Pity 3

Dependence

2

Acceptance

3

Surprised

2

Boredom 3

Discontent

3

Rank

Emotion Average

No.1 Acceptance

3.233

No.2 Pity 3.100

No.3 Organized 2.933

No.4 Discontent 2.767

No.5 Boredom 2.667

No.6 Confused 2.633

No.7 Dependence

2.567

No.8 Surprised 2.367

Literature Focus Group Survey Conclusion Literature Review

Frequency Count percent

Exceed my expectation

1 3.3%

Meet my expectation

21 70.0%

Did not meet my expectation

8 26.7%

Total 30 100

Acceptance

Pity

Organized

Discontent

Boredom

Confused

Dependence

73.3%

Limitations1. Some emotions may have been omitted.2. Focus group: participants tend to be influenced by others not at the same time3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratio

83 % 17%

70 %

30 %

Undergrad:40%Postgrad:60%

Gender

Occupation

Education

Limitations1. Some emotions may have been omitted.2. Focus group: not at the same time participants influence from others3. Sampling: convenience sampling based on subjects /not many business people engaged uneven female to male ratio—representativeness is limited4. iOS built-in calendar, there is no statistic revealing real download times and actual users.

Direction for further improvement

• lunar calendar• Reminder • lack personalization