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Gaining Competitive Advantage Through a Targeted Talent Acquisition Campaign

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Mervyn DinnenJobsite Content & Community Manager

@MervynDinnen

@JobsiteUK

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Why You May Need More than Basic Advertising

Something new?

• Need to create awareness for a new / different division within an already recognised business.

• Want to position the business above competition for attracting top talent.

• Want candidates to engage with the brand earlier in the recruitment process to secure placements.

Or maybe a different route to market…

• Traditionally relied on recruitment agencies so the brand has been hidden in the hiring process.

• A need to reduce cost per hire and increase staff retention.

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What are the Best Ways to Help Boost Brand?

How to get in touch with relevant people…

• Target only candidates with the skillset you require with behavioural targeted banners.

• Attract top talent from your area with geographically targeted email campaigns.

• Position yourself above your competition with sponsored “Jobs by Email” alerts.

• Streamline the recruitment process by driving all traffic to your own company careers page.

Featured recruiter…

…Directory of Recruiters…

…Corporate Brochure…

…Leading to all that recruiter’s vacancies…

Sponsor a Skillword…

…and create a Skillword Banner…

…leading to a Branded Advert

…or if preferable, a Bespoke Advert

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Case Study 1 – Honda Research & Development

The Need…

• Enhance awareness of the R&D Division within Honda• Increase Honda’s exposure to relevant candidates within

the R&D field• Emphasise that Honda R&D is separate from Honda

Manufacturing to aid candidate capture• Enable Honda R&D to double their annual recruitment of

executives from 10 to 20• Help them to save money as traditionally they have

relied on recruitment agencies

The Solution…3 Month Talent Acquisition Package

To increase exposure to the right candidates and to offer a proactive service to discover the best talent that uses Jobsite, relevant to the roles that Honda R&D have to fill…

• Unlimited Vacancy Postings• CV Search & CV Watchdog• 3 x Bespoke Targeted E-mail (each sent to up to 10,000

candidates)• Run of Site Banner/Skyscraper• I x Homepage Button (live for 3 months)

3 Month Brand Awareness Campaign

• Corporate Brochure• Company Profile Page• Homepage Button in “Currently Recruiting”• Candidate Homepage Button in “Currently Recruiting”• Page Google Optimised• Brand highlighted in “Featured Jobs” on search results

page• Brand highlighted in search results page• Vacancies Google Optimised

Targeted e-mail to up to 10,000 Project Engineers within the Automotive Industry

Banner for candidates within the Automotive sector

Corporate Brochure…

Branded Advert…

Bespoke Advert…

After 3 months…

• Two experienced hires saving agency fees of £19,000

• 5 qualified candidates being progressed for other roles

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Case Study 2 - UCAS

The Need…

• Increase traffic to new careers site

• Previously relied on recruitment agencies and not focused on direct recruiting strategies

• Reduce cost per hire

Corporate Brochure…

Sponsored Banner…

After 3 months…

• Average cost per hire reduced from £9,000 to £689

• Increase in traffic to careers site

Summary…• Targeted, branded digital talent acquisition

campaign can increase exposure to candidates with required skillset

• Behavioural targeting can increase relevancy

• Ultimately delivering higher quality applications

• Reduce cost per hire

our job is searching for your job

Mervyn DinnenJobsite Content & Community Manager

@MervynDinnen

@JobsiteUK

Any questions?