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Jeff LangCommunity Manager, GradShareN. A. Operations Manager, RefWorks

Building Targeted Social Communities

Terminology

Targeted Communities

Professional Communities

Learning Communities

Special Interest Groups

Communities of Practice

Vertical Communities

What is a Community of Practice?

What It Is What It’s Not

A place to meet others with a specific shared interest

A place to find everyone that you know

Uses information to find people Uses personal connections to find information

Focused on quality Focused on quantity

ProQuest Communities of Practice

Virtuous Cycle

Visitors Links

Recommendations

How Google Works

• Every link on a webpage counts as a vote for the link destination.

• The value of a vote = Overall Weight / Number of Votes.

• Overall Weight = Sum(Value of All Votes)– Some modifiers like keywords in the link

text, keywords in the page title, freshness, etc.

Social Network Engagement

Objectives: Give them something to read/share Encourage links back to you. Bring attention to sympathetic content

Destination Content

Impostor Syndrome Impostor SyndromeImpostor Syndrome

IsMyThesisHotOrNot?

Virtuous Cycle

Visitors Links

Recommendations