A different perspective

LinkedIn Sourcing

Mark Williams

@mr_linkedin #fail

Monday, 24 September 12

Recruiters on LinkedIn

• Basic profiles with little information

• Under-utilised company pages

• Lots of broadcasting

• Little engagement

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Monday, 24 September 12

Broadcasting Engagement

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Engagement

Visibility Pipeline

Suitability

ReferralsMonday, 24 September 12

Thought LeadersNews to shareCandidatesSkills3 rd t i e r p ro fi l e visibilityFull name visibility for ALL results

Outside of network!

Monday, 24 September 12

Who gets the job?

I have an amazingkeyword optimised profile

on LinkedIn....but I’m average at my job....shhhh!

Errr.....I don’tbut I am great at my joband I don’t see the needto optimise my profile

Search Referral

Monday, 24 September 12

http://www.slideshare.net/gerrycrispin/2012-careerxroads-source-of-hire-channels-of-influence

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9Monday, 24 September 12

Valuable Connections

•Mavens

•Persuaders

•Connectors

Malcolm Gladwell

Monday, 24 September 12

Find Engage Connect

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Tagging

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Monday, 24 September 12

Who needs connections?I have a LinkedIn Recruiter License!

Monday, 24 September 12

Profile

• Unique, personal & professional

• Comprehensive

• Authentic

• Informative

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Company Page

• Who controls the content?

• Products & services

• Targeted updates to followers

• Consider ‘owning’ ad space on your page

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Monday, 24 September 12

Summary• Personal profile

• Company page

• Engage

• Use Signal

• Referral Network

Monday, 24 September 12

• uk.linkedin.com/in/mrlinkedin

• mark@etn-training.co.uk

• @mr_linkedin

• www.mrlinkedin.co.uk

• www.mrlinkedin.wordpress.com

• www.youtube.com/user/mrlinkedin

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Contact

Monday, 24 September 12