Influence Consultingwww.InfluenceConsulting.net

Building An EFFECTIVEPublic Relations Plan

Presented by:

Susan Ryan-Vollmarprincipal, Influence Consulting

Influence Consultingwww.InfluenceConsulting.net

Influence Consultingwww.InfluenceConsulting.net

»What do they read?»Who do they listen to?»How are they influenced?

KNOW yourAUDIENCE

Influence Consultingwww.InfluenceConsulting.net

OPINON

KNOW yourAUDIENCE

PRINT / BROADCAST ALL

Influence Consultingwww.InfluenceConsulting.net

OPINON

KNOW yourAUDIENCE

PRINT / BROADCAST ALL

Influence Consultingwww.InfluenceConsulting.net

OPINON

KNOW yourAUDIENCE

PRINT / BROADCAST ALL

Influence Consultingwww.InfluenceConsulting.net

KNOW yourAUDIENCE

Influence Consultingwww.InfluenceConsulting.net

KNOW yourAUDIENCE

“The bill seeks to provide legal protections ...”

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Issue is the subject of conversations, emails, and phone calls

Issue back in front of lawmakers

RESULTS

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List three audiences you most frequently try to reach

List three to five media outlets/publication platforms they pay attention to

(You cannot include the Boston Globe!)Reach out today to a reporter or blogger at

one of these outlets

ACTION ITEMS

Influence Consultingwww.InfluenceConsulting.net

KNOW your

GOAL

Influence Consultingwww.InfluenceConsulting.net

KNOW your

GOAL

Influence Consultingwww.InfluenceConsulting.net

KNOW your

GOAL

Influence Consultingwww.InfluenceConsulting.net

KNOW your

GOAL

Influence Consultingwww.InfluenceConsulting.net

KNOW your

GOAL

Influence Consultingwww.InfluenceConsulting.net

» Event sold out out ahead of time» Nearly one-third of ticket sales came via social

media channels

RESULTS

Influence Consultingwww.InfluenceConsulting.net

» List three to five media outlets/publications platforms that cover your fundraising activity

» (Don’t include the Globe or Chronicle!)» Research how they’ve covered events like

yours in the past» Write your pitch» Build relationships now

ACTION ITEMS

Influence Consultingwww.InfluenceConsulting.net

» Reduce the amount of work you do

» Reuse content» Recycle copy

BE GREEN

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Repurpose your next press releaseEmailBlog postFacebook status updatesTweets

Create a checklist

ACTION ITEMS

Influence Consultingwww.InfluenceConsulting.net

Download this presentation at:

www.InfluenceConsulting.net

Susan Ryan-VollmarPrincipal, Influence Consulting

Susan@InfluenceConsulting.net617-999-5644 • @srvollmar

THANK YOU