Building an effective PR plan
-
Upload
susanryanvollmar -
Category
Business
-
view
536 -
download
1
description
Transcript of Building an effective PR plan
![Page 1: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/1.jpg)
Influence Consultingwww.InfluenceConsulting.net
Building An EFFECTIVEPublic Relations Plan
Presented by:
Susan Ryan-Vollmarprincipal, Influence Consulting
![Page 2: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/2.jpg)
Influence Consultingwww.InfluenceConsulting.net
![Page 3: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/3.jpg)
Influence Consultingwww.InfluenceConsulting.net
»What do they read?»Who do they listen to?»How are they influenced?
KNOW yourAUDIENCE
![Page 4: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/4.jpg)
Influence Consultingwww.InfluenceConsulting.net
OPINON
KNOW yourAUDIENCE
PRINT / BROADCAST ALL
![Page 5: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/5.jpg)
Influence Consultingwww.InfluenceConsulting.net
OPINON
KNOW yourAUDIENCE
PRINT / BROADCAST ALL
![Page 6: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/6.jpg)
Influence Consultingwww.InfluenceConsulting.net
OPINON
KNOW yourAUDIENCE
PRINT / BROADCAST ALL
![Page 7: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/7.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW yourAUDIENCE
![Page 8: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/8.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW yourAUDIENCE
“The bill seeks to provide legal protections ...”
![Page 9: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/9.jpg)
Influence Consultingwww.InfluenceConsulting.net
Issue is the subject of conversations, emails, and phone calls
Issue back in front of lawmakers
RESULTS
![Page 10: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/10.jpg)
Influence Consultingwww.InfluenceConsulting.net
List three audiences you most frequently try to reach
List three to five media outlets/publication platforms they pay attention to
(You cannot include the Boston Globe!)Reach out today to a reporter or blogger at
one of these outlets
ACTION ITEMS
![Page 11: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/11.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW your
GOAL
![Page 12: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/12.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW your
GOAL
![Page 13: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/13.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW your
GOAL
![Page 14: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/14.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW your
GOAL
![Page 15: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/15.jpg)
Influence Consultingwww.InfluenceConsulting.net
KNOW your
GOAL
![Page 16: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/16.jpg)
Influence Consultingwww.InfluenceConsulting.net
» Event sold out out ahead of time» Nearly one-third of ticket sales came via social
media channels
RESULTS
![Page 17: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/17.jpg)
Influence Consultingwww.InfluenceConsulting.net
» List three to five media outlets/publications platforms that cover your fundraising activity
» (Don’t include the Globe or Chronicle!)» Research how they’ve covered events like
yours in the past» Write your pitch» Build relationships now
ACTION ITEMS
![Page 18: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/18.jpg)
Influence Consultingwww.InfluenceConsulting.net
» Reduce the amount of work you do
» Reuse content» Recycle copy
BE GREEN
![Page 19: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/19.jpg)
Influence Consultingwww.InfluenceConsulting.net
Repurpose your next press releaseEmailBlog postFacebook status updatesTweets
Create a checklist
ACTION ITEMS
![Page 20: Building an effective PR plan](https://reader034.fdocuments.in/reader034/viewer/2022051411/5455ded7af795994188b4b25/html5/thumbnails/20.jpg)
Influence Consultingwww.InfluenceConsulting.net
Download this presentation at:
www.InfluenceConsulting.net
Susan Ryan-VollmarPrincipal, Influence Consulting
[email protected] • @srvollmar
THANK YOU