Vision

Goals

ValuesWhat’s important for you as an

artist/band/record label or festival?

Define the core values that you want the fans to associate you with

Are you authentic, independent, rebellious, contemporary, trendy etc...

These will later on be matched to the b®and values

Your platforms

How can your platforms be of help for a company in generating b®and awareness?

What are your touch-points with the audience?

How many people get exposed to your music?

How much time do they interact with you on these platforms?

Your tribe5 questions to answer that are important for b®ands:

Who are they?

How many are they?

Where are they?

How do you keep in contact with them?

How do they connect to one another?

Your tribeCase: John Legend

Network

Get Lifted may have sold 3 million copies;

But Legend didn't own the sales data, so he had no way of contacting those fans.

When people join his new club, they provide demographic information, which he builds a business around.

Your storyNo, not biography - a story

What is a story and what makes it good?

What is your unique story?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

What you are looking for in a b®and partnership?

Avoiding the sell-out

Partnerships that focus on mutual benefitsrather than financial transactions tend to be more happy and effective.

Avoiding the sell-out

Agree on objectives Align valuesWeigh the brand of the band

vs. the b®and (the scale)Ask the fans and customersFriends in real life