Business History: Immigrant Entrepreneurs Vs World Successful Brands
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Transcript of Business History: Immigrant Entrepreneurs Vs World Successful Brands
Immigrant Entrepreneurs on World Successful Brands
Prepared by
Nur Suhaili [email protected]
THE YORK MANAGEMENT SCHOOL (TYMS) The Centre for Evolution of Global Business and
Institutions (CEGBI)
Supervisors: Professor Teresa Da Silva Lopes, Professor Bob Doherty
for 21st Association of Business History (ABH) Annual Conference 28 -29 June 2013
Objectives
Longevity of brands by immigrant entrepreneurs
Comparing immigrant entrepreneurship in both New and Old World
More global brands by immigrant entrepreneurs
Wadhwa et al (2007).
da Silva Lopes, Casson (2007).
Wadhwa, et. Al (2008).
Saxenian (2000).
Evolution of Research Field
Immigrant Entrepreneurs
Economic Growth
Global Brands
Successful Global Brands
by Immigrant Entrepreneurs
Entrepreneurship
Economic Growth
Economic Growth
Successful Brands
Origin of the top 500 successful brands 2012
Examples of brands by immigrant entrepreneurs: Africa, 1
Asia,
110
Eu-rope,
176
North
America, 192
Oceania , 7
South America, 14
Source: Brand Finance Report 2012
Preliminary study: Analyzing Database
Data analysis on top 100 Best Global
Brands in the world, spanning the period of
20 years, between 1992 and 2012 Trends
Industries
Immigrant and non immigrant entrepreneurs
Regions
Brands
• Database source: Interbrand Report • Period of 20 years, but today presentation tracing the first 10 years
ComparisonGroup A Successful Brands by Immigrant EntrepreneursExamples: General Electric, Estee Lauder, Tropicana, eBay, Danone ….
Group BSuccessful Brands by Non-Immigrant EntrepreneursExamples: Honda, Nivea, Heineken, HP, Kellogg's ….
Group CLess-Successful Brands byImmigrant EntrepreneursExample: those Outsider brands (brands that not survive long)
Group DLess-Successful Brands by Non-ImmigrantsExample: those Outsider brands (brands that not survive long)
Immigrant entrepreneurs in this study is defined1. Immigrant (first generation)2. Children of Immigrant
Successful brands in this study is defined1. Weight (dominant market share)2. Length (to stretch into new categories and markets)3. Breadth (franchise the brand had achieved in term of age and international appeal)4. Depth (commitment, relationship with their customers)
Preliminary study: Top 10 successful brands founded by immigrant and non-immigrant founders between 2001 to 2011
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
1
2
3
4
5
6
7
Immigrant Non-Immigrant
Source: Interbrand Reports on Best Global Brands between 2001 to 2011
Preliminary study: Origin of the top 10 successful brands between 2001 to 2011
Immigrant founders fromNorth America
Non-Immigrant founders fromNorth America
Non-Immigrant founders fromEurope
Non-Immigrant founders fromAsia
Source: Interbrand Reports on Best Global Brands between 2001 to 2011
Example: North America
Combined revenues of 500 companies founded by immigrants or children of immigrants would constitute the third largest economy with ($4.25T), outside the US ($14.6T) itself and after Japan ($5.4T). However, companies founded by purely immigrants contribute ($1.7T).
Country of Destination
Country of Origin
Example of Brands Sectors
Company Owner still alive?
Date of Creation
United States Russia Google Internet Services Yes 1998
United States Canada General Electric Diversified No 1892
United States France/Iran eBay Internet Services Yes 1995
United States Germany Budweiser Beverages No 1876
United States Italy Tropicana Beverages No 1952
Canada Greece/Turkey Blackberry Electronics Yes 1984
Research Questions
1. What are the differences between the immigrant and non-immigrant entrepreneurs of top 100 best global brands?
2. Why immigrant entrepreneurs increase in the top 100 best global brands? (in the spanning period of 10 years? 20 years? 50 years? 100 years?)
3. Why more immigrant entrepreneurs or at least some brands by the immigrant entrepreneurs survived during recession period?
4. How does the longevity of brands relevant to their success?
Case Study
• Google • General Electric• Budweiser Vs. Coca Cola