Post on 19-Feb-2017
Joan DivorBusiness Services Librarian
Burlington County Library System
Build, Learn, Connect @ Your
Library
What challenges are you facing NOW?• Prospecting for growth?• Exploring new markets?• Staying competitive?
We can help with a combination of knowledge and learning tools
KNOWLEDGE: LibrariansAnswers are our business.
In building your business, you can leverage premium tools & resources that are FREE and• Easier to use •More in-depth•More “vetted”
…than ONLY going on the internet
Smart TOOLS: Learning
• Targeted• Reachable• Manageable / “mine-able”
What makes a prospect list effective?
Reference USABusiness to Business Markets•US Businesses / Canadian Businesses•Specialty•Healthcare ; New Businesses
Prospecting for Growth – Business to BusinessCase Study: Construction, remodeling, commercial cleaning, landscaping.• Large manufacturing facilities
Services
MAJOR INDUSTRY GROUP
GEOGRAPHY
OWNERSHIP
“SPECIAL SELECTS”
Business to Consumer
Reference USA•Residential listings• Location• Income•Home value
•New movers
Reference USAConsumer Markets•LIFESTYLE DATA• Buying habits• Purchase preferences and behaviors• “Psychographics”
Prospecting for Growth• Case Study: Historical walking tours,
guides and activities – north Jersey towns.
Walking tours
CITY, STATE
LIFESTYLES
FOCUS ON SOUTH
ORGANT
Reference USA Review•US Businesses / Canadian Businesses• Specialty Business•Healthcare•New companies
•US Residential / Canadian Residential• Specialty: new movers / homeowners• Consumer demographic / lifestyles•Mapping & charting
Exploring New Markets
Geographic / demographic / psychographic prospecting & marketing•Who are my best customers?•Where do they live?•How much do they spend?•What do they buy?•Where should I sell (location, territory)?
Demographics Now• Choose your geography (zip, county…radii, drivetime)• Choose your report type / variable(s) • Outputs:• Reports: comparison, summary, ranking• Maps• Census 2010
http://persuasion-summer11.wikispaces.com/Plato%27s+Audience+Segmentation
Exploring New MarketsCase Study: nonprofit• Massachusetts •Mattapan 02126• Charlestown 02129
Teen Club
MATTAPAN - 02126
CHARLESTOWN - 02129
Staying competitiveCase Study: Retail• Business Source Premier• Regional Business News
Global, national, local
Macro, and micro Clothing Store
Oregon
Regional Business News - EBSCO
Business Source Premier – EBSCO -
NATIONAL
Business Source Premier EBSCO - GLOBAL
Lynda.com: Growing Your Skills
To wrap up….WE CAN HELP WITH
PROSPECTINGEXPLORING NEW MARKETS
STAYING COMPETITIVE
SELF-DIRECTED EDUCATION
COMMUNITY - Sparking connections
What’s in it for you?• Community & connections -- tell your story, learn from
and engage with others for networking, collaboration, referral, • Learn & teach – high value, innovative programming• Spaces & venues for collaboration, co-working• Access: Nexus for programs, tools, community resources,
research and services of the business “ecosystem”.
“Accelerated Serendipity”
Some of our meetups
3D printing – creating opportunity
Startup Story Slam
Party
Quickbooks 101
Grow your business with gov’t contracts
Key Initiative - Lean Venture SeriesInteractive, facilitated workshops – three stages1. Getting started – creating a business model to
identify and address customer problems and needs 2. Making sure your idea “has legs” – early testing
of ideas; adjusting based on learning from customers3. Preparing to grow – experimenting with
opportunities for expansion
venture HUBLVS• Piloted with our first cohort of 10 entrepreneurs• Streamlining and improving the curriculum for this fallMORE• Innovative & fun programming, activities• Opportunities to cowork and connect
Thursday, June 30, 7:30 PMBCLS County Library
5 Pioneer Blvd. Westampton
Meet Megan DeGeorge: TLAG CoFounder!
• Startup : three mechanical engineering students from Rowan
• Engineering Kits, are subscription kits for girls, ages 6 to 12+, teach STEAM skills
• Create a community to encourage females to enter technical fields and connect with like-minded individuals
Interested?
http://www.meetup.com/VentureHubBCLS
For your business…and the rest of your life!
Joan C. DivorBusiness Services Librarianjdivor@bcls.lib.nj.us
Knowledge to Empower – YOU!
http://www.meetup.com/VentureHubBCLS